Feeds

UK.gov funds web video product placement venture

Taxpayer coughs for logos everywhere

Providing a secure and efficient Helpdesk

At a time when the wisdom of of pinning the UK's economic fate to the fortunes of the global financial sector is being questioned, it's good to know there are people in government concerned with how to encourage innovation - via the monetisation of thousands of hours of poor quality web video.

The government has given a £1.5m taxpayer grant to a London-based company called MirriAd (geddit?), it announced today. The Department for Business' technology strategy board (a tech industry bigwig quango) approved the cash "to develop VIDEOSENSE™, the world's first tool for intelligent automatic video analysis, and perfectly embedding brands (in context) into any online video".

That means digtally inserting logos in YouTube-type web clips, which shockingly enough (what brand doesn't want to be associated with videos of cats playing piano?) have proved difficult to profit from. Google has admitted YouTube currently only makes business sense as a loss leader to direct traffic to its search engine.

MirriAd CEO Mark Popkiewicz said: "MirriAd successfully takes the concept of product placement, the only advertising format that can't be skipped by the viewer, and delivers a scalable and adaptable advertising solution that can be applied to any content, at any time and in any market."

The system the company is developing hopes to replicate Google's AdSense trick in creating an automated method for placing relevant advertising. MirriAd already does post-production ad placement in movies and TV, but successfully building a machine to do it in volume for the web could open up a market on a different scale. "We will be offering advertisers space to insert their brand into video online that will then be played out over the web with their brand inserted as if it was part of the original," said head of imaging technology Dr Philip McLauchan.

If the technology takes off, people who surrendered their copyright to "user-generated" video sites can therefore look forward to corporate logos being daubed on their creations.

The hosting firm Telecity is developing a server cluster for MirriAd based on Nvidia's Tesla GPUs to handle the massive video data crunching required. Taxpayers' generosity in funding the wheeze will be enjoyed by MirriAd's private backers, who include London Seed Capital, Oxford Technology Management and Seraphim Capital. ®

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.