Feeds

Peter Mandelson exerts party discipline in cyberspace

Lord says he's blogged before and 'enjoyed it'

The Essential Guide to IT Transformation

The Labour Party has let loose a virtual Peter Mandelson at the same time as the real Mandelson has kicked off the party's new online talking shop.

The Daily Mail has warned its readers that the digiMandy will be stalking Second Life, campaigning against the Tories and dripping poison into the ears of virtual hacks writing for virtual middle England.

Or perhaps, they're simply confusing Second Life and Labourlist.org, the much-trailed site that is being captained by longtime Labour spinner-slash-psychotherapist-slash-media-darling Derek Draper.

Mandelson, in the flagship blog entry on the site, reassures readers that he is doing all he can to mitigate the effects of the economic downturn, with some help from two blokes called Gordon and Alistair. While that in itself might bring scant cheer to the country's legions of unemployed bankers and potters, he then goes all out to brighten our day by laying out his experience in the digital world.

Burnishing his party's effort to foster innovations in areas such as environmental technology, high-tech manufacturing and the creative industries, he says he is glad the Labour party itself is now moving to the forefront of new media and online campaigning.

“I am glad to be a part of that,” he purrs, “even if it is with my tongue in my virtual cheek.”

Tongue still in cheek, he points out that “I have blogged before... and I enjoyed it.”

He goes on to say, "Now, no-one has been more identified with message and campaigning discipline than myself, something that makes me rather proud, I have to say, because, during the 1980s, I saw the Labour party repeatedly let down its voters by failing to win the battle with the Tories and the media.

“This must, of course, never happen again... but when it comes to new media we have to recognise that the days of command and control are over. Instead we need to learn to embrace and engage. That is why I am writing this blog and will be at LabourList's launch blogger’s breakfast on the 12th February...So, in the spirit of openness and, dare I say it, comradeship, let the conversation continue!”

As for the rest of the site, it seems to be a work in progress, with plenty of 404 messages sprinkled around – a bit of a worry as the official launch was apparently supposed to be today, before a clash with Gordon Brown's jobs summit pushed the date out till next month.

And as Guido Fawkes points out, this close association between the blog and the government is going to be a problem, if the site really wants to be a forum for ideas. For its part, Labourlist lists Guido in its Z list of other sites, alongside conservativehome. ®

The Essential Guide to IT Transformation

More from The Register

next story
Has Europe cut the UK adrift on data protection?
EU reckons we've one foot out the door anyway
Just TWO climate committee MPs contradict IPCC: The two with SCIENCE degrees
'Greenhouse effect is real, but as for the rest of it ...'
'Blow it up': Plods pop round for chat with Commonwealth Games tweeter
You'd better not be talking about the council's housing plans
Arrr: Freetard-bothering Digital Economy Act tied up, thrown in the hold
Ministry of Fun confirms: Yes, we're busy doing nothing
Government's 'Google Review' copyright rules become law
Welcome in a New Era ... of copyright litigation
Help yourself to anyone's photos FOR FREE, suggests UK.gov
Copyright law reforms will keep m'learned friends busy
Apple smacked with privacy sueball over Location Services
Class action launched on behalf of 100 million iPhone owners
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.