Panasonic demands 1080p 3D TV 'standard'
But will bring one to market, no matter what
CES Panasonic wants the consumer electronics industry to come together and join it in the development of a standard for full HD 3D TV.
Even if its call falls of deaf ears, the Japanese giant will start selling tellies capable of displaying a 3D image at 1080p resolution in 2010, it said today, along with a Blu-ray Disc player capable of holding 1080p 3D content.
"Displaying 3D shouldn't limit picture performance," Panasonic USA big cheese Bob Perry said at CES, and claimed that most current 3D HD TV systems drop the resolution right back.
Not so the system Perry hailed as the "world's first 3D Full HD plasma home theatre system" - a 103in 1080p HD TV capable of rapidly alternating between left eye- and right eye-specific images fed to it from a custom Blu-ray player.
However, Panasonic admitted that the system requires "a special pair of active shutter glasses that work in synchronisation with the Plasma HDTV".
Panasonic's tech got a thumbs up from Terminator creator James Cameron, who's been using it to work on his long awaited sci-fi movie Avatar, a project first rumoured to be in development in the mid-1990s before Cameron put it on hold while he worked on Titanic.
Cameron's had a chance to play with the 103in 3D HD TV, which is more than most folk will get. The sets Panasonic has in mind to bring to market in 2010 will be of rather more modest dimensions, we suspect.
Re: Funny glasses
"the glasses they use are simply polaroid glasses but with the lenses polarised horizontal and vertical."
Nitpicking, but they're actually at +45 and -45 degrees, not 90 and 0. This is because projected light reflecting off the Imax screen will predominantly be polarised in a vertical or horizontal plain depending on where you're sitting in the theatre (think glare off water or snow), in addition to the encoded polarisation used for the 3D effect. Using the +-45 filters means both eyes will filter the glare equally and prevent shimmer between eyes.
3D - Why?
Why would anyone want the eyestrain and headaches caused by a 3D display at home? Or has technology advanced enough that this is no longer a problem?
Funny Glasses 8-)
Yesterday I visited an IMAX theatre for the first time, which does a very nice job of 3D - with images that can appear from infinity up to about 50cm from your face.
A quick spot of experimentation showed that the glasses they use are simply polaroid glasses but with the lenses polarised horizontal and vertical. (Easily demonstrated by holding my polaroid clipon sunnies in front of the funny glasses and rotating them until they allowed no light through)
I'm a little curious as to why the 3D TV spec doesn't use this approach instead of the planned 'rapid flicker' method. I guess it's so they don't have to halve the resolution and polarize pixels on a very precise scale - something I don't think the cinema has to worry about since they project two images onto the one screen.
I would have thought that for viewability, the half resolution dual polarized method would be more convenient for the consumer :) All LCDs are polarized by design, but plasmas aren't so perhaps the drop in light level polarizing a plasma output is too severe and hence the design. Or perhaps they just want to sell glasses.