Feeds

ASA indignates prematurely over billboard sex ads

Prescription-only recipe for widespread offence

Gartner critical capabilities for enterprise endpoint backup

The Advanced Medical Institute has refused to withdraw billboard ads for a nasal spray for "male sexual problems", despite an Advertising Standards Authority edict they must come down since they're punting prescription-only drugs.

According to the BBC, the ASA is currently probing over 450 complaints about the ads, which feature "Want longer lasting sex?" writ large at 200 sites, to see if they really do cause "serious widespread offence".

An ASA spokeswoman explained that the advertising code "stated that prescription-only medicines were not allowed to be advertised to the public". She confirmed: "We have instructed AMI to remove the ad primarily in the interest of public safety. If it refuses to co-operate we will take action to have the ads removed."

AMI Europe's medical director, Dr Michael Spira, offered: "We're happy to co-operate with the ASA's investigation process, but it is important for all parties concerned that it is able to run its course."

He continued: "Censoring ads that prompt men to take action about an important health issue they may be experiencing is a big decision that certainly should not be taken until a full investigation has been completed.

"We are very concerned that the ASA has made this unprecedented and simply bizarre call to suspend this campaign before it has even investigated the veracity of these complaints."

The ASA spokeswoman, however, insisted the watchdog "had the power to order ads to be removed before it had completed an investigation". ®

Bootnote

We'll save you the trouble: If the ASA has the power to order the ads taken down, why bother with an investigation as to whether they offended the delicate sensibilities of Middle England?

Next gen security for virtualised datacentres

More from The Register

next story
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
Nuts to your poncey hipster coffees, I want a TESLA ELECTRO-CAFE
Examining the frothy disconnect in indie cafe culture
Ex-Apple man Sam Sung - for it is he - sticks namebadge on eBay
Stump up via tat bazaar, do a good thing for ill kids
Check your Clungene, Irish women warned
Have a quick shufti, you may not be pregnant after all
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.