Feeds

Novell ditches 2009's recession-bitten BrainShare tradeshow

No more rubbing in Salt Lake City

Combat fraud and increase customer satisfaction

Novell has cancelled its annual BrainShare trade shindig that was supposed to be taking place in Salt Lake City in March 2009.

The tech giant’s decision was announced by the firm yesterday and follows Apple’s declaration that it would permanently withdraw from the annual MacWorld Expo in San Francisco.

Novell, which has held BrainShare for more than 20 years, said that many customers and partners have grumbled that they won’t be able to attend next year’s event because of concerns about spending in the “current economic climate”.

Many have indicated their unwillingness to commit their wallets to the tradeshow by shelling out for flights and other expenses in order to attend BrainShare.

Novell hasn’t said whether it is simply cancelling BrainShare for 2009 when the recession is expected to fully hit, or if it spells the end of an era for the firm.

Instead it was at pains to point out that partners and customers can still get their mitts on training and so-called “enablement offerings” through online classes, virtual conferences and local tours.

“We will be providing all this in a way that allows you to avoid the short-term travel expense of the traditional, in-person BrainShare conference in Salt Lake City,” said senior veep and chief marketing officer John Dragoon. “We will announce the specific schedule of events and any online, ‘on-demand’ activities in January.”

On Tuesday Apple announced that this January's Macworld Expo would be the company's last appearance at the annual gathering of Mac faithful.

All of which leaves us wondering who will step forward to hammer the next nail in the tech tradeshow coffin? ®

3 Big data security analytics techniques

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.