Feeds

Google China under fire for medical scam ads

Baidu media campaign take two?

Beginner's guide to SSL certificates

Beijing appears to be expanding its recent crackdown on search engines running medical scam ads to implicating Google China and Yahoo China.

Or it's possibly simply spreading the heat recently placed solely on Baidu, the country's top search engine.

A TV report by the top state-controlled channel, China Central Television, recently faulted Google and Yahoo for taking money from unlicensed medical companies for ads, the Financial Times reports.

The broadcast follows CCTV's criticism against Baidu in November, which ultimately forced the firm to ditch a large portion revenue. CCTV's earlier reports focused on Baidu's "pay-for-placement" ads on its search page, which blend the sponsored links with the natural results its algorithm spits out. Baidu was fingered by CCTV for not only carrying unlicensed medical websites in the ad program, but erasing websites from its results that refused to pay.

The revenue lost by dropping the ads was nothing to sneeze at. After Baidu agreed to stop the practice, the company lowered its fourth quarter 2008 revenue targets by about 14 per cent.

The latest CCTV report, aired on December 11, targets online ads that search engines display on the right-hand side of the screen, according to FT. It alleges ads for unlicensed medicines and treatments are illegal as well — which may or may not be true. The footage in the report appeared to be showcasing Google China's website.

Google told FT it took down the ads highlighted in the CCTV reports and has "strict mechanisms" to remove ads that violate Chinese laws.

If the latest media campaign once again forces the change — or if the government steps in with additional regulations – there could be big implications for search engines doing business in China. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.