Feeds

Palm store now sells catch-up

But will developers find it sufficiently tasty?

Seven Steps to Software Security

Palm today revamped its Software Store to allow Palm and Windows Mobile users to directly download 5,000 applications and games onto their mobile devices.

The store's marketing rap promises support for "over 25 Palm devices, from the Centro to the Treo Pro," but doesn't offer any more system-support specifics. The store also claims more than "1500 Developers, 1000 Free Apps, 2000 Games," and "5000 Total Apps."

The marketing site also displays a screenshot of the offering (seen below) in which the store's icon is labled "App Store." Although The Reg assumes that Apple may well agree that imitation is, indeed, the sincerest form of flattery, we also assume that Cupertino will soon protect its iTunes App Store's identity - if that smartphone call hasn't already been made.

Palm online store marketing

We're guessing that Palm won't use the term "App Store" for long - at least without a fight

Our central question concerning Palm's Software/App Store isn't, as one might assume, "Why?" but rather "Why now?" After all, the company's Nova operating system is understood to be ready for release in a mere couple of weeks at CES. Perhaps Palm is hoping to instill a love of online app-shopping before Nova-based apps - and handsets - are available.

If however, Palm is trying to pre-build a strong community of developers, it appears to be using an odd strategy - that of not paying them as high a percentage of return on their software as do Apple's App Store, the Android Market Place, and RIM's Application Center.

According to the Washington Post, those first two online stores split the take 70/30, with the developer getting the larger cut. RIM's deal is even sweeter, at 80/20. Palm on the other hand, cuts the coin right down the middle at 50/50.

No matter how you slice it - number of apps, well-motivated installed base, or sufficiently incentivized developers - Palm's online offering may be too weak to take on such mega-players as Apple, Google, and RIM.

Remember when the Palm Pilot was the height of cutting-edge gadgetary goodness? To paraphrase Omar Khayyam, "The Moving Stylus writes; and, having writ, Moves on."

The smart choice: opportunity from uncertainty

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.