Feeds

EA misled gamers with Wii Woods ad, says watchdog

Wrong footage

3 Big data security analytics techniques

Electronic Arts has been slapped on the wrists by the Advertising Standards Agency, following complaints that adverts for Tiger Woods PGA Tour '09 on the Wii used footage from the Xbox 360 version of the game.

The advert showed Woods swinging a Wii Remote, the subsequent in-game footage used was actually taken from the Xbox 360. Punters complained that the display quality on the Xbox 360 was far better than that of the Wii release.

The ASA ruled that the TV ad could lead Wii gamers to believe that the image quality shown would be that provided by the Wii edition of the title.

The advert did warn that the game is available on multiple formats, EA said. The published also claimed that the game’s Wii edition footage couldn't be used because it “would not be of broadcast quality”. But the ASA upheld viewer complaints.

“Viewers would infer from the ad that Tiger Woods was playing the game on a Wii console,” said the ASA. “Because viewers would not be able to achieve the graphical quality shown in the ad on a Wii console, we concluded that the ad was misleading.”

SANS - Survey on application security programs

More from The Register

next story
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
True optical zoom coming to HTC smartphone cameras
Time to ditch that heavy DSLR? Maybe in a year, year and a half
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.