Feeds

EA misled gamers with Wii Woods ad, says watchdog

Wrong footage

Reducing security risks from open source software

Electronic Arts has been slapped on the wrists by the Advertising Standards Agency, following complaints that adverts for Tiger Woods PGA Tour '09 on the Wii used footage from the Xbox 360 version of the game.

The advert showed Woods swinging a Wii Remote, the subsequent in-game footage used was actually taken from the Xbox 360. Punters complained that the display quality on the Xbox 360 was far better than that of the Wii release.

The ASA ruled that the TV ad could lead Wii gamers to believe that the image quality shown would be that provided by the Wii edition of the title.

The advert did warn that the game is available on multiple formats, EA said. The published also claimed that the game’s Wii edition footage couldn't be used because it “would not be of broadcast quality”. But the ASA upheld viewer complaints.

“Viewers would infer from the ad that Tiger Woods was playing the game on a Wii console,” said the ASA. “Because viewers would not be able to achieve the graphical quality shown in the ad on a Wii console, we concluded that the ad was misleading.”

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.