Feeds

EA misled gamers with Wii Woods ad, says watchdog

Wrong footage

5 things you didn’t know about cloud backup

Electronic Arts has been slapped on the wrists by the Advertising Standards Agency, following complaints that adverts for Tiger Woods PGA Tour '09 on the Wii used footage from the Xbox 360 version of the game.

The advert showed Woods swinging a Wii Remote, the subsequent in-game footage used was actually taken from the Xbox 360. Punters complained that the display quality on the Xbox 360 was far better than that of the Wii release.

The ASA ruled that the TV ad could lead Wii gamers to believe that the image quality shown would be that provided by the Wii edition of the title.

The advert did warn that the game is available on multiple formats, EA said. The published also claimed that the game’s Wii edition footage couldn't be used because it “would not be of broadcast quality”. But the ASA upheld viewer complaints.

“Viewers would infer from the ad that Tiger Woods was playing the game on a Wii console,” said the ASA. “Because viewers would not be able to achieve the graphical quality shown in the ad on a Wii console, we concluded that the ad was misleading.”

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Chumps stump up $1 MEELLLION for watch that doesn't exist
By the way, I have a really nice bridge you might like...
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.