Feeds

Vodafone knocks English cricket for six

Ends sponsorship deal

Seven Steps to Software Security

Vodafone is ending its sponsorship of the English cricket team - currently on tour in India.

The four year deal with the England and Wales Cricket Board (ECB) will end after the winter tour of South Africa in January 2010. Though given the team's lamentable performance of late, it would be entirely understandable if Vodafone wanted to get their logos off the team's shirts ASAP.

Ian Shepherd, commercial director at Vodafone UK, said the firm looked forward to an exciting summer of Ashes cricket. "We are also working with the ECB to develop a legacy programme at grass roots level which builds on the long term investment we have made in the success of cricket across England and Wales,” he said.

A spokesman for the English Cricket Board said no definite sponsor was lined up to take Vodafone's place on the white jumpers. ®

The Power of One Infographic

More from The Register

next story
Brit celebs' homes VANISH from Google's Street View
Tony Blair's digs now a Tone-y Blur
Virgin Media goes titsup AGAIN. The cause? Yet MORE DNS strife
ISP refuses to comment on why outages keep happening
10Gbps over crumbling COPPER: Boffins cram bits down telco wire
XG-FAST tech could finesse fiber connections
What the world needs now is... a Bluetooth-enabled baby's dummy
Oh NO! Temp-sensor pacifier just got dunked in my tea
BT slapped down by BSkyB over O2 broadband 'switch off' porkies
Ad watchdog tells one-time state monopoly to behave
Islamic terror peril hits US giants' phone wallets
'We have made the decision to rebrand' says ISIS Isis
Silent Circle takes on Skype, Viber, mobile telcos with crypto-VoIP
But, hey ... we cut the roaming charges, mumble mobile carriers
TalkTalk talks itself into trouble with budget broadband package fibs
ASA places cheap-as-chips telco on the naughty step
FCC OKs $5 BEEELLION Wi-Fi cash splash in schools, libraries
Keep taking the tablets, says comms watchdog
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximizing your infrastructure through virtualization
Virtualization continues to be one of the most effective ways to consolidate, reduce cost, and make data centers more efficient.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.