Feeds

Jobs, Apple out of Macworld Expo

End of an era - or two

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Let the speculation begin! Apple today announced that not only will this January's Macworld Expo be the company's last appearance at the annual gathering of Mac faithful, but also that the keynote address - traditionally Steve Jobs's star turn - will be given by Apple's senior VP of Worldwide Product Marketing Philip Schiller.

Although Apple's press release doesn't mention Jobs, his absence from the announcement can't help but re-ignite rumors of his impending absence from Apple.

Jobs's poor health has repeatedly fueled rumors of his possible stepping down from this stewardship of Apple, which he guided through an impressive rebirth since the company's dark days in the late 1990s.

With Schiller taking Jobs's place on the Macworld stage, those rumors are sure to blaze even brighter. And it's no accident that Apple's announcement was made after the markets closed today, as Apple's stock is almost certainly to be buffeted by the development.

As for Apple leaving Macworld Expo, that news may be - is - a blow to the Expo's organizer, IDG World Expo, but it's not entirely unexpected. As Apple's press release says, "Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo, and Apple Expo in Paris."

In addition, trade shows themselves have become less and less important over the years - witness, for example, the withering of COMDEX and the Electronic Entertainment Expo (E3), among others.

Besides, tough times require tough measures, as Adobe and Belkin illustrated with their recent pull-outs from Macworld Expo.

But although Schiller has appeared yearly at the keynote for as long as memory serves, his role has been as cuddly sidekick, not top spokesperson. His persona is reassuring, not inspiring. With Jobs off center stage, however, reassurance may be what Apple enthusiasts will need the most. ®

Beginner's guide to SSL certificates

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.