Feeds

Orwellian Apple ad celebrates 25th birthday

The year was 1984 1983...

Business security measures using SSL

Today marks the 25th anniversary of Apple's iconic 1984 TV ad. And no, we haven't got our math wrong.

Apple's introduction to the Macintosh - widely hailed by the overly-excitable as one of the greatest advertisements in the history of television - did not debut during the nationwide TV feeding frenzy of the 1984 Super Bowl. It first hit the small screen little more than a month earlier, when it aired at one o'clock in the morning on KMVT, Channel 11 in Twin Falls, Idaho.

Without a December debut, Apple and its ad agency, Chiat\Day, couldn't qualify for the season's advertising trophies.

Directed by Ridley Scott - whose feature film credits included Alien and Blade Runner - the ad imagines an Orwellian universe populated by expressionless skinheads dressed in burlap. IBM and the computer establishment are represented by a bespectacled Big Brother figure who says things like "Our Unification of Thought is a more powerful weapon than any fleet or army on Earth." Meanwhile, Steve Jobs and company are equated with a Melanie Griffith lookalike in very short shorts:

Advertising Age would later name this the "ad of the decade." And in 2004, on the ad's 20th anniversary, Apple would pay homage to itself by equipping the short-shorted hammer thrower with an iPod:

The ad was filmed at London's Shepperton Studios and featured local actors, including Anya Major, the Melanie Griffith lookalike. ®

Website security in corporate America

More from The Register

next story
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.