Feeds

Orwellian Apple ad celebrates 25th birthday

The year was 1984 1983...

High performance access to file storage

Today marks the 25th anniversary of Apple's iconic 1984 TV ad. And no, we haven't got our math wrong.

Apple's introduction to the Macintosh - widely hailed by the overly-excitable as one of the greatest advertisements in the history of television - did not debut during the nationwide TV feeding frenzy of the 1984 Super Bowl. It first hit the small screen little more than a month earlier, when it aired at one o'clock in the morning on KMVT, Channel 11 in Twin Falls, Idaho.

Without a December debut, Apple and its ad agency, Chiat\Day, couldn't qualify for the season's advertising trophies.

Directed by Ridley Scott - whose feature film credits included Alien and Blade Runner - the ad imagines an Orwellian universe populated by expressionless skinheads dressed in burlap. IBM and the computer establishment are represented by a bespectacled Big Brother figure who says things like "Our Unification of Thought is a more powerful weapon than any fleet or army on Earth." Meanwhile, Steve Jobs and company are equated with a Melanie Griffith lookalike in very short shorts:

Advertising Age would later name this the "ad of the decade." And in 2004, on the ad's 20th anniversary, Apple would pay homage to itself by equipping the short-shorted hammer thrower with an iPod:

The ad was filmed at London's Shepperton Studios and featured local actors, including Anya Major, the Melanie Griffith lookalike. ®

High performance access to file storage

More from The Register

next story
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.