Feeds

Orwellian Apple ad celebrates 25th birthday

The year was 1984 1983...

7 Elements of Radically Simple OS Migration

Today marks the 25th anniversary of Apple's iconic 1984 TV ad. And no, we haven't got our math wrong.

Apple's introduction to the Macintosh - widely hailed by the overly-excitable as one of the greatest advertisements in the history of television - did not debut during the nationwide TV feeding frenzy of the 1984 Super Bowl. It first hit the small screen little more than a month earlier, when it aired at one o'clock in the morning on KMVT, Channel 11 in Twin Falls, Idaho.

Without a December debut, Apple and its ad agency, Chiat\Day, couldn't qualify for the season's advertising trophies.

Directed by Ridley Scott - whose feature film credits included Alien and Blade Runner - the ad imagines an Orwellian universe populated by expressionless skinheads dressed in burlap. IBM and the computer establishment are represented by a bespectacled Big Brother figure who says things like "Our Unification of Thought is a more powerful weapon than any fleet or army on Earth." Meanwhile, Steve Jobs and company are equated with a Melanie Griffith lookalike in very short shorts:

Advertising Age would later name this the "ad of the decade." And in 2004, on the ad's 20th anniversary, Apple would pay homage to itself by equipping the short-shorted hammer thrower with an iPod:

The ad was filmed at London's Shepperton Studios and featured local actors, including Anya Major, the Melanie Griffith lookalike. ®

Boost IT visibility and business value

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?