Feeds

Max Planck Institute punts 'hot, young housewives'

Mag cover Chinese calligraphy cock-up

Eight steps to building an HP BladeSystem

Chinese-savvy subscribers of the German-language Max Planck Research got a unexpected treat when the magazine featured a cover punting "hot, young housewives" in an ad for a Hong Kong strip club.

The publication apparently believed the text "depicted classical Chinese characters in a non-controversial context" but, as Oz's The Age explains, it was quickly fingered by Chinese net users as "similar to wall posters found in the red light district of Mongkok in Hong Kong".

Specifically, it more or less says*: "We spend a lot of money to have [girls] to be in house during daytime. Our mama sans, Ga Mei and KK**, present you with young and beautiful girls. Stylish and good mannered beauties from the North [of China]. Sexy and hot, young housewives. Flirty and enchanting, available today."

Cue quick reprint (see below - before and after), although not before the mag had sent out the offending issue to subscribers.

The Max Planck Research cover - before and after

The institute has now apologised for the outrage, which was apparently "vetted by a sinologist". It explains that the calligraphy "had been chosen by our editorial office in order to symbolically illustrate the magazine's focus on China".

The apology continues: "Unfortunately, it has now transpired that this text contains inappropriate content of a suggestive nature. To our sincere regret, however, it has now emerged that the text contains deeper levels of meaning, which are not immediately accessible to a non-native speaker."

In case you're wondering, the replacement cover "refers to a book written by the 16th century Swiss Jesuit, Johannes Schreck, titled Illustrated Explanations of Strange Devices. ®

Bootnote

*The Age has a "more formal" translation here.

** = "Our brothel madams, [named] Ga Mei and KK..." we reckon.

Reducing security risks from open source software

More from The Register

next story
Delaware pair nabbed for getting saucy atop Mexican eatery
Burrito meets soft taco in alleged rooftop romp outrage
Japanese artist cuffed for disseminating 3D ladyparts files
Printable genitalia fall foul of 'obscene material' laws
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Apple: No, China. iPhone is NOT public enemy number 1
Beijing fears it could beam secrets back to America
Canuck reader threatens suicide over exact dimensions of SPAAAACE!
How many As? Reg hack's writing cops a shoeing
Accused! Yahoo! exec! SUES! her! accuser!, says! sex! harassment! never! happened!
Allegations were for 'financial gain', countersuit claims
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.