Feeds

Max Planck Institute punts 'hot, young housewives'

Mag cover Chinese calligraphy cock-up

Intelligent flash storage arrays

Chinese-savvy subscribers of the German-language Max Planck Research got a unexpected treat when the magazine featured a cover punting "hot, young housewives" in an ad for a Hong Kong strip club.

The publication apparently believed the text "depicted classical Chinese characters in a non-controversial context" but, as Oz's The Age explains, it was quickly fingered by Chinese net users as "similar to wall posters found in the red light district of Mongkok in Hong Kong".

Specifically, it more or less says*: "We spend a lot of money to have [girls] to be in house during daytime. Our mama sans, Ga Mei and KK**, present you with young and beautiful girls. Stylish and good mannered beauties from the North [of China]. Sexy and hot, young housewives. Flirty and enchanting, available today."

Cue quick reprint (see below - before and after), although not before the mag had sent out the offending issue to subscribers.

The Max Planck Research cover - before and after

The institute has now apologised for the outrage, which was apparently "vetted by a sinologist". It explains that the calligraphy "had been chosen by our editorial office in order to symbolically illustrate the magazine's focus on China".

The apology continues: "Unfortunately, it has now transpired that this text contains inappropriate content of a suggestive nature. To our sincere regret, however, it has now emerged that the text contains deeper levels of meaning, which are not immediately accessible to a non-native speaker."

In case you're wondering, the replacement cover "refers to a book written by the 16th century Swiss Jesuit, Johannes Schreck, titled Illustrated Explanations of Strange Devices. ®

Bootnote

*The Age has a "more formal" translation here.

** = "Our brothel madams, [named] Ga Mei and KK..." we reckon.

Secure remote control for conventional and virtual desktops

More from The Register

next story
MEN: For pity's sake SLEEP with LOTS of WOMEN - and avoid Prostate Cancer
And, um, don't sleep with other men. If that's what worries you
Jim Beam me up, Scotty! WHISKY from SPAAACE returns to Earth
They're insured for $1m, before you thirsty folks make plans
Now: The REAL APPLE NEWS you need to know
OMG! Gravity's totes amazeballs. Calm down, George Clooney, not your film
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Let's make an app that POSTS your POO to APPLE HQ
Plus: It's OPEN WARFARE in the Linux greybeard world
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.