Feeds

Clouds mass over data warehousing

DAAStardly goings-on

Internet Security Threat Report 2014

DAAS - Data warehousing as a service

For customers who can't afford their very own $4,000,000 in-memory data warehouse, Kognitio offers DAAS (data warehousing as a service). A customer's data is stored in a Kognitio data centre, with a disk pack-based initial data upload and subsequent nightly or weekly updates. Users are charged on a TB used/hour basis.

Kognitio CEO Roger Llewellyn does not want to hear this service described as a data warehouse in the cloud. He says that cloud computing means you don't know where your data is, and that the records in data warehouses are so sensitive, so confidential, that customers must know exactly where they are, and be confident that their data is held securely with access restricted only to the select few. They don't like the idea of a cloud data warehouse at all.

I guess we can use the term "private cloud", though - and "cloud" is a term that's becoming so pervasive that Llewellyn may be fighting an unwinnable battle.

A company called Loyalty Management Group operates a private DW cloud that stores all Sainsbury's EPOS (electronic point of sale) data and sells access to it to Sainsbury's suppliers. If Heinz, for example, wants to know if a baked-bean promotion was successful it can use the LMG facility to check sales through Sainsbury's to find out. There is two years' worth of EPOS data in the warehouse, billions of records, and even shopping-basket analysis queries, said to be the most complex, have results delivered in minutes.

Privately-owned Kognitio is UK-based with just over 80 employees. It has a seven-person US presence and thinks half of its US business in the next year or so will be DAAS-based. The combination of in-memory DW/BI systems providing less expensive and very much faster analysis than disk-based DW/BI, together with private-cloud DAAS, could be a shake-up call to an industry happily in bed with drive arrays. ®

Security for virtualized datacentres

More from The Register

next story
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Cray-cray Met Office spaffs £97m on VERY AVERAGE HPC box
Only 250th most powerful in the world? Bring back Michael Fish
Microsoft brings the CLOUD that GOES ON FOREVER
Sky's the limit with unrestricted space in the cloud
'ANYTHING BUT STABLE' Netflix suffers BIG Europe-wide outage
Friday night LIVE? Nope. The only thing streaming are tears down my face
Google roolz! Nest buys Revolv, KILLS new sales of home hub
Take my temperature, I'm feeling a little bit dizzy
Cisco and friends chase WiFi's searing speeds with new cable standard
Cat 5e and Cat 6 are bottlenecks for WLAN access points
CAGE MATCH: Microsoft, Dell open co-located bit barns in Oz
Whole new species of XaaS spawning in the antipodes
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.