Feeds

Clouds mass over data warehousing

DAAStardly goings-on

Choosing a cloud hosting partner with confidence

DAAS - Data warehousing as a service

For customers who can't afford their very own $4,000,000 in-memory data warehouse, Kognitio offers DAAS (data warehousing as a service). A customer's data is stored in a Kognitio data centre, with a disk pack-based initial data upload and subsequent nightly or weekly updates. Users are charged on a TB used/hour basis.

Kognitio CEO Roger Llewellyn does not want to hear this service described as a data warehouse in the cloud. He says that cloud computing means you don't know where your data is, and that the records in data warehouses are so sensitive, so confidential, that customers must know exactly where they are, and be confident that their data is held securely with access restricted only to the select few. They don't like the idea of a cloud data warehouse at all.

I guess we can use the term "private cloud", though - and "cloud" is a term that's becoming so pervasive that Llewellyn may be fighting an unwinnable battle.

A company called Loyalty Management Group operates a private DW cloud that stores all Sainsbury's EPOS (electronic point of sale) data and sells access to it to Sainsbury's suppliers. If Heinz, for example, wants to know if a baked-bean promotion was successful it can use the LMG facility to check sales through Sainsbury's to find out. There is two years' worth of EPOS data in the warehouse, billions of records, and even shopping-basket analysis queries, said to be the most complex, have results delivered in minutes.

Privately-owned Kognitio is UK-based with just over 80 employees. It has a seven-person US presence and thinks half of its US business in the next year or so will be DAAS-based. The combination of in-memory DW/BI systems providing less expensive and very much faster analysis than disk-based DW/BI, together with private-cloud DAAS, could be a shake-up call to an industry happily in bed with drive arrays. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
'Kim Kardashian snaps naked selfies with a BLACKBERRY'. *Twitterati gasps*
More alleged private, nude celeb pics appear online
Wanna keep your data for 1,000 YEARS? No? Hard luck, HDS wants you to anyway
Combine Blu-ray and M-DISC and you get this monster
US boffins demo 'twisted radio' mux
OAM takes wireless signals to 32 Gbps
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Apple flops out 2FA for iCloud in bid to stop future nude selfie leaks
Millions of 4chan users howl with laughter as Cupertino slams stable door
Students playing with impressive racks? Yes, it's cluster comp time
The most comprehensive coverage the world has ever seen. Ever
Run little spreadsheet, run! IBM's Watson is coming to gobble you up
Big Blue's big super's big appetite for big data in big clouds for big analytics
Seagate's triple-headed Cerberus could SAVE the DISK WORLD
... and possibly bring us even more HAMR time. Yay!
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.