Feeds

Atari promises it won't suck this time

Betting big on MMOs

The Power of One eBook: Top reasons to choose HP BladeSystem

Atari is quite simply a brand with too much history to let die, despite it rarely being more than a financial sinkhole since the video game crash of 1983.

Invariably, there's a company eager to dig up Atari's corpse and resurrect the namesake in order to use its notoriety as an arcade, game console, and home computer pioneer.

French game publisher Infogrames became the latest company in a long line of Atari brand necromancers by purchasing of the ailing firm last October. The company recently announced it will release 14 games in 2009 under the Atari brand, most of which tap into Hollywood movie licenses like Ghostbusters and the Chronicles of Riddick.

As the new Atari tells Reuters today, it's keenly aware of the brand's checkered past, and promises to deliver higher quality titles in the future.

"Having a cool logo and a brand that's known throughout the world is great, but unless it stands for something and actually resonates with our players by delivering great value, fun gameplay, and entertainment, it doesn't mean anything," the new Atari prez Phil Harrison told Reuters.

Atari is also now betting big money on the success of massive multiplayer online (MMO) games.

This week, Atari snapped-up California-based Cryptic Studios for $28m, with a potential $20m bonus depending on the sales of studio's upcoming MMOs, Champions Online set for a 2009 release, Star Trek Online in 2010, and a third unannounced MMO in 2011. The company even beat fellow French game publisher Ubisoft in a bidding war to acquire Cryptic.

Atari will also handle the retail distribution of the next expansion of EVE Online for its global release March 10.

Major plays in the MMO space also follow Atari's recent public venting about the used game market - which the company said is "extremely painful" for the video game publishing industry. After all, the real money in MMOs is charging monthly fees to play online rather than the initial purchase.

Whether Atari can ever truly regain its reputation is still very much up in the air. But rest assured, even if Infogrames flunks out, someone will step up to become the next Atari. ®

Top three mobile application threats

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.