Feeds

Google spews desktop ads onto Satan, Jesus Phones

Holiday push

  • alert
  • submit to reddit

Application security programs and practises

Google is now spewing desktop text and image ads directly onto the Apple iPhone and the T-Mobile G1, an unattractive and uninspiring piece of plastic that runs Google's open source Android OS.

This morning, with a post to the official Google Mobile Blog, Mountain View Oompah Loompah Alexandra Kenin told desktop-minded AdWords users they can now show their ads on the Jesus Phone, the Satan Phone, and other mobile devices with full-fledged html internet browsers.

"The ads can point to desktop landing pages so you don't need to create mobile landing pages or ads in mobile formats," the Google mobile-team product-marketing manager writes. "The ads will have many of the same benefits as our standard mobile ads, such as the delivery of mobile-specific calls-to-action and reaching mobile users that are searching with their phones more than ever - especially during the holiday season."

Google was already showing some desktop ads on the iPhone and the G1, reformatting its standard results for the two devices. But now, advertisers can specifically target the Jesus Phone and its also-ran of a rival.

This development also means that desktop advertisers can choose to avoid two devices. "Advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting," Kenin says. "If you prefer not to show your desktop ads on these phones, you can opt out and show ads only on desktop and laptop computers."

AdWords has separate tools for running specially-formatted mobile ads on handheld devices with less-than-full-fledged browsers. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.