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Google spews desktop ads onto Satan, Jesus Phones

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Designing a Defense for Mobile Applications

Google is now spewing desktop text and image ads directly onto the Apple iPhone and the T-Mobile G1, an unattractive and uninspiring piece of plastic that runs Google's open source Android OS.

This morning, with a post to the official Google Mobile Blog, Mountain View Oompah Loompah Alexandra Kenin told desktop-minded AdWords users they can now show their ads on the Jesus Phone, the Satan Phone, and other mobile devices with full-fledged html internet browsers.

"The ads can point to desktop landing pages so you don't need to create mobile landing pages or ads in mobile formats," the Google mobile-team product-marketing manager writes. "The ads will have many of the same benefits as our standard mobile ads, such as the delivery of mobile-specific calls-to-action and reaching mobile users that are searching with their phones more than ever - especially during the holiday season."

Google was already showing some desktop ads on the iPhone and the G1, reformatting its standard results for the two devices. But now, advertisers can specifically target the Jesus Phone and its also-ran of a rival.

This development also means that desktop advertisers can choose to avoid two devices. "Advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting," Kenin says. "If you prefer not to show your desktop ads on these phones, you can opt out and show ads only on desktop and laptop computers."

AdWords has separate tools for running specially-formatted mobile ads on handheld devices with less-than-full-fledged browsers. ®

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