Feeds

Panasonic steers out of satnav street

Top 5 reasons to deploy VMware with Tegile

Panasonic is pulling out of the satnav business in Europe on the back of tumbling prices.

With High Street auto-accessory chain Halfords knocking 50 per cent off the price of all the satnavs it stocks, we're not at all surprised.

Indeed, as one industry source dejectedly put it: "The UK satnav market's in the crapper."

That may be a little exaggerated, but times are certainly tough for satnav suppliers.

Prices on these now commodity items were already heading rapidly south of the border, and with the inevitable recession-induced consumer belt-tightening that's going on, that trend will only accelerate.

The fact it's a very crowded market, and with little to differentiate one manufactuer's satnav from another's, it's no surprise punters are buying largely on price.

And that's before you take into account all the phones and other gadgets that now have GPS on board.

For its part, Panasonic will now focus its resources on in-car entertainment equipment that can be sold not to consumers but to car manufacturers.

Secure remote control for conventional and virtual desktops

More from The Register

next story
Bond villains lament as Wicked Lasers withdraw death ray
Want to arm that shark? Better get in there quick
Renewable energy 'simply WON'T WORK': Top Google engineers
Windmills, solar, tidal - all a 'false hope', say Stanford PhDs
The next big thing in medical science: POO TRANSPLANTS
Your brother's gonna die, kid, unless we can give him your, well ...
SEX BEAST SEALS may be egging each other on to ATTACK PENGUINS
Boffin: 'I think the behaviour is increasing in frequency'
Reuse the Force, Luke: SpaceX's Elon Musk reveals X-WING designs
And a floating carrier for recyclable rockets
NASA launches new climate model at SC14
75 days of supercomputing later ...
Britain's HUMAN DNA-strewing Moon mission rakes in £200k
3 days, and Kickstarter moves lander 37% nearer takeoff
Simon's says quantum computing will work
Boffins blast algorithm with half a dozen qubits
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?