Nokia trims expectations again
Palm to cut costs by 20%
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Nokia has cut expectations of the mobile-phone market for the third time in as many months, while Palm is planning to cut costs by 20 per cent following a halving of sales.
Less than a month ago Nokia predicted 330 million phones would ship in the last quarter of 2008, a prediction the company now thinks was optimistic - though this time the Finnish giant is only saying that the final number will be lower. Palm admitted that its sales have halved over the last quarter, blaming "economic uncertainty", though increased competition must also be playing its part.
Nokia's approach to bad news is to explain that the whole industry is slowing down, and we should therfore focus on the Finnish giant's market share rather than the number of phones it's actually shipping. The company reckons it can build up market share in 2009 from the current 38 per cent. So we shouldn't be alarmed, but it's hard not to be concerned when they keep issuing warnings like this.
Nokia also reckons retail outlets will be de-stocking for a while - selling what's on the shelves rather than ordering more stock, which will put more pressure on manufacturers including themselves.
Reducing costs seems to be the order of the day: Nokia is promising to "reduce operational expenditure, and scale back capital expenditure", presumably not including the Hollywood office, while Palm is going to trim the workforce and cut back on European operations to the tune of 20 per cent. ®
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COMMENTS
Nokia has a lot of interesting bones...
Nokia has some potential only its not well organized.
The N810 could be viable as a product if they had some removable external storage and a cell phone.
I agree that Nokia's GPS units are weak. They work well enough to let you know roughly where you are. In the city, its hard for them to get a good sat signal and for some reason they don't recognize position from nearest cell tower like an iPhone which lacked GPS. (Its supposed to be the fall back).
I have the E90 because of the keyboard. The camera is slow . There's a camera on the inner screen that looks like it would be good for a vid conference but will only work in the EU 3G, not on wi-fi.
Again the E90's GPS is barely adequate. This is due to their choice of lower power chip sets and its a smaller chip set than what you find in other GPS systems.
The potential is there. Its just that the software works barely well enough. Better code, better apps and they have a chance.
The shit has hit the fan
nothing more to add. That sound you're listening to is the echoes of the economy as it's flushed down toilet.
Nokia's biggest problem
Nokia still have a growing market share, but that is mainly in the bottom-end low-margin phones. They've really lost market share at the more profitable top end to the iphone etc. and unles they get on the Google bandwagon or something like that they are unlikely to turn that trend around.
The Christmas celebrating countries have pretty much been saturated with cell phones so there are not going to be many under the Christmas tree, therefore the Christmas sales bump can be expected to flatten off.
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