Feeds

American 'football' goes 3D

Multidimensional Rugby-like game

New hybrid storage solutions

Three select - and well-connected - audiences in Los Angeles, New York, and Boston were scheduled Thursday night to watch the first 3D broadcast of an American "football" game, according to Dvice.

The technology behind this demonstration event will be provided by 3ality Digital, a California company whose chairman, David Modell, just happens to be the former president of the Baltimore Ravens of the American "Football" Conference, and the son of Art Modell, the Raven's owner from 1996 to 2004. These affiliations are surely mere coincidences, The Reg assumes.

3D broadcasts of sporting events have been demoed in the US before, including, for example, a National Basketball Association game screened last March at the Magnolia theater in Dallas, Texas, between Mark Cuban's Mavericks and the Los Angeles Clippers, but the technology has yet to catch on.

The 3D-technology landscape is changing, however, as was evidenced by Jeffrey Katzenberg, chief executive of DreamWorks Animation, who appeared at this August's Intel Developer Forum to announce that all future Dreamworks animated flicks would be produced in 3D, and to demo 3D clips of the studio's Kung Fu Panda and upcoming Monsters vs Aliens.

According to figures cited by the Associate Press, by the end of this year an "estimated two million US TV sets will be capable of handling 3-D signals, about two per cent of the nation's estimated 114.5 million TV homes".

Whether or not tonight's "football" game furthers 3D's advance, however, remains to be seen. Despite the technical wizardry on display, the game will still be merely a dispiriting contest between the thoroughly embarrassing Oakland Raiders and the nearly equally woeful San Diego Chargers.

When there's a 3D broadcast of the English rugby team against the All Blacks at Twickenham, The Reg may pay more attention. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Why Oracle CEO Larry Ellison had to go ... Except he hasn't
Silicon Valley's veteran seadog in piratical Putin impression
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.