Feeds

New .tel domains bid to be world's phone book

HELLO? I'm in the DNS! No, it's rubbish

Combat fraud and increase customer satisfaction

The latest top level domain extension - .tel - opens for business today with a new twist on the DNS.

Rather than merely act as a memorable address for a website, a .tel domain is designed to serve as a repository for contact data. By listing phone numbers, websites, Google keywords, physical addresses and email addresses in their .tel entry, the registry's operators have it, companies and individuals can make themselves much easier to get hold of.

By giving customers your .tel domain, you can do the work of keeping details of your contact channels up-to-date for them, the pitch goes. A move of premises could be simplified by a quick edit of your .tel entry.

Using the DNS to store such data rather than simply mapping web addresses to IP addresses is "the most significant innovation in the domain name system since the advent of .com", according to Khashayar Mahdavi, the CEO of London-based Telnic, which is operating the .tel registry.

Although .tel sales are only open to brand owners until February 3 (the "sunrise" period for new domain extensions), Telnic also plans to market registry to individuals who want to manage their social life and career online. Their .tel data could include MySpace and Facebook links, CV information and IM contacts.

Telnic is encouraging developers to integrate .tel into mobile applications in the hope it will take off as a system to help users avoid the hassle of entering new contact details. Owners of .tel domains could choose to include their mobile location in their entry, if they're into that sort of thing.

After the "sunrise", there will be a "landrush" period until March 24, when the best .tel domains will be sold at a premium. General availability will follow when a .tel will cost about £15 per year. Brand owners are being charged £280 today.

Recent new domain registry launches pitching their own unique selling point, such as .mobi, which pitched itself last year as the TLD for mobile-optimised websites, have proved less than spectacular. Industry observers including Nominet, which runs .uk, have suggested the proliferation of new domain extensions may be exhausting the market.

Telnic will be hoping .tel is unique enough to rouse it. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.