PS3 prices slashed by
Franchise model results in lower prices
PlayStation 3 price cuts have appeared on SonyStyle’s UK website, but Sony Europe has denied that it’s not responsible for the move because the website is a franchise.
David Wilson, Sony Computer Entertainment Europe's spokesman-in-chief, told gaming website Spong that SonyStyle is free to “independently choose its own strategy of pricing and promotions”.
Kazuo Hirai, President and Group Chief Executive of Sony Computer Entertainment, said back in October that gamers shouldn’t hold out any hope for a PS3 price-cut this year.
SonyStyle this week slashed £40 ($59/€46) from the prices of both the 40GB and 80GB PS3 models, bringing the cost down to £249 and £259 ($383/€303), respectively.
That's a good deal on the 80GB PS3, but we've seen the 40GB model available for less than £249 at a number of other websites.
In the U.S., Sonyrewards.com is offering $150 off a PS3 if you sign up for their credit card. That's an 80G model for $249.
Our Gamestation is selling one hell of a lot of PS3 units (consoles and bundles right now), It's neck and neck with the 360 at the mo, which is great considering the 360 has just got a price drop.
They desperately need to do something to get them out the door; sales are well below the expectations Sony gave to the stock market.
All other sellers bound to follow suit. I would buy a £249 for a 40GB PS3 any day of the week, rather than £199 for a 360, and then still have to buy extras like Wifi, and pay to play online. (that £50 difference will be sucked up in 2 years on online playing fees on 360)
"denied that it’s not responsible"
Isn't that the same as "admitted it's responsible"?