Feeds

Microsoft Live Search goes Kumo?

The old Venezuelan switcheroo

Boost IT visibility and business value

Microsoft's confused internet search service could be in for another re-branding, although it faces a potential trademark hurdle.

MicrosoftWatch blogger and MicroBite co-host Mary-Jo Foley has reported Microsoft's doubling down on the Kumo name that's been floated as a potential alternative to the current "Live Search" name.

The company has begun pointing some of its search servers to the Kumo.com domain, which it had already registered. And in a potential indication of where Microsoft search is going, the company's registered a list of Kumo.com sub-domains covering wikis, travel, and groups. This hints at a series of specialized vertical and search areas that are powered by the search service.

All well and good, except there's at least one hurdle to Microsoft re-branding Live Search as Kumo.com. LiveSide.com has reported a trademark for the Kumo name has already been filed in with the US Patent and Trademark office under the category of search engines.

The name was filed after reports the Kumo name was in contention as a re-branded Live Search earlier this year.

The owner is one Dascar Samira Facendo of Venezuela, who is also owner of the edu.edu domain, which he's held since 1989.

Any Kumo name change would be the latest make over for Microsoft's fledgling internet search service. Currently called Live Search, the service debuted as Windows Live Search. The "Live" moniker has been attached to a large, and growing number, of Microsoft's online activities. ®

Build a business case: developing custom apps

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
China hopes home-grown OS will oust Microsoft
Doesn't much like Apple or Google, either
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Sin COS to tan Windows? Chinese operating system to debut in autumn – report
Development alliance working on desktop, mobe software
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Linux kernel devs made to finger their dongles before contributing code
Two-factor auth enabled for Kernel.org repositories
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?