Feeds

Back the F:\ Up

Mozy's tasteful new t-shirt campaign

Combat fraud and increase customer satisfaction

With a (D)echo of French Connection's FC UK ad campaign, Mozy is distributing t-shirts bearing the legend "BACK THE F:\ UP" to people tasteless enough to wear them. I look quite good in mine.

It's not as sharp as French Connection's ads but you can't say it's a fcuk up either. The company is running a Computer Nightmare contest in which people send in a video of 'the most hilarious, inventive, and just plain wacky ways to destroy a computer' to www.computernightmare.com.

Knock off your old PC in a contest-winning way and you get a trip to Hawaii with your significant other. Runners up get a MacPro, a MacBook and a Flip Video.

To state the bleedin' obvious, the nerd connection is that Mozy backs up to the cloud, and Atmos, EMC's cloud storage infrastructure offering, was code-named Maui, which is one of the Hawaiian islands. Mozy has been combined by EMC with Pi in a Decho business unit.

So get to it. Think fork lift truck, chain saw, acid bath, wrecking ball, a volcanic lava bath or drowning it in cow poo. Go for it. ®

3 Big data security analytics techniques

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
Brit boffins use TARDIS to re-route data flows through time and space
'Traffic Assignment and Retiming Dynamics with Inherent Stability' algo can save ISPs big bucks
Microsoft's Nadella: SQL Server 2014 means we're all about data
Adds new big data tools in quest for 'ambient intelligence'
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.