Back the F:\ Up
Mozy's tasteful new t-shirt campaign
Posted in Storage, 27th November 2008 14:39 GMT
Free whitepaper – Reliability analysis of the APC Symmetra MW Power System
With a (D)echo of French Connection's FC UK ad campaign, Mozy is distributing t-shirts bearing the legend "BACK THE F:\ UP" to people tasteless enough to wear them. I look quite good in mine.

It's not as sharp as French Connection's ads but you can't say it's a fcuk up either. The company is running a Computer Nightmare contest in which people send in a video of 'the most hilarious, inventive, and just plain wacky ways to destroy a computer' to www.computernightmare.com.
Knock off your old PC in a contest-winning way and you get a trip to Hawaii with your significant other. Runners up get a MacPro, a MacBook and a Flip Video.
To state the bleedin' obvious, the nerd connection is that Mozy backs up to the cloud, and Atmos, EMC's cloud storage infrastructure offering, was code-named Maui, which is one of the Hawaiian islands. Mozy has been combined by EMC with Pi in a Decho business unit.
So get to it. Think fork lift truck, chain saw, acid bath, wrecking ball, a volcanic lava bath or drowning it in cow poo. Go for it. ®
Free whitepaper – Fundamental Principles of Generators for Information Technology

Analyst Keynote: The Register Agile Data Center Summit
Seven ways to optimize VMware server virtualization
Dell PowerEdge R710 solution with VMware ESX vs. Dell PowerEdge 2850 solution
Enabling The Agile Data Center

OpenOffice.org pushes gamers' buttons with OOMouse
Windows 7 kills two thirds of active Vista initiatives
Big Iron, big data, big networks, big problems
HP scores SMB storage hat-trick