Feeds

ASA slaps beer-punting ladyboy

Watchdog growls at Tiger Beer advert

Reducing the cost and complexity of web vulnerability management

The Advertising Standards Authority has ordered Tiger Beer UK Ltd not to rereun an ad which featured a rather fetching snap of a ladyboy punting the Asian throatwash.

The offending Tiger Beer ladyboy adThe advert - which ran in Metro and London Lite papers, as well as on posters - attracted eight complaints which insisted the image was offensive "because it linked 'exports' with a person in a sexually provocative pose, which they felt was inappropriate given reports of human trafficking for the sex trade".

Three of the complainants "also objected that the ad was offensive and disrespectful to Eastern culture because it implied beer and sex were some of the best things to come out of the region".

Tiger beer defended that the promotion "was intended to reflect Tiger Beers Far Eastern heritage and build on its position as the 'Far Easts most desirable export since 1932' by presenting it in the context of other recognised Far Eastern exports including ladyboys, tuk tuks, chop sticks and acupuncture, all of which were treated with the respect they deserved".

The company described ladyboys as "a famous export of the Far East worldwide", and insisted the image "was representative of a cabaret performer rather than a prostitute or model; throughout the campaign ladyboys had been celebrated and treated with the utmost respect".

London Lite said it considered the campaign "light-hearted" and suitable for its "young, urbanite London crowd" readers who wouldn't take offence.

The Outdoor Advertising Association said it had accepted the poster version as "light-hearted rather than offensive".

The ASA admitted that Tiger Beer UKs agency "had undertaken research that did not give them reason to believe the target audience were likely to be offended by the ad", but added it was "likely to be seen by many consumers outside of that target audience, particularly when appearing in the untargeted poster medium"

The adjudication continues: "We understood that the ads image was intended to represent a ladyboy cabaret act. We considered, however, that by presenting the character in sexual clothing and a provocative pose alongside the implication that she was rated the Far Easts third most desirable export, the ad appeared to link exports with the sex trade and, potentially, human trafficking.

"We also considered the ad suggested beer and sex were two of the best exports of the Far East, which was disrespectful to Eastern culture. We concluded that the ad was likely to cause serious or widespread offence."

The watchdog duly ruled that the advert breached CAP Code clause 5.1 (Decency) and ordered it "must not appear again in its current form". ®

Beginner's guide to SSL certificates

More from The Register

next story
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Italian boffins' Minority Report style system sees the future
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.