Feeds

Apple forced to pull misleading UK iPhone ad

Small print fails to provide get-out clause

Designing a Defense for Mobile Applications

Apple's latest iPhone advert has been condemned by the ASA for giving the impression the phone could download and install applications quickly and easily, forcing the firm to pull the ad.

The advert shows the usual downloading and installing of an application with amazing ease, and ends with the small print reading: "Steps removed and sequence shortened. Network speeds may vary." This disclaimer basically means they could have shown anything on the screen and claimed it was software being installed.

We've been here before of course. Last time it was a US ad that was so successfully compared to reality in a video posted to YouTube, and in the UK Apple got slapped for claiming the whole internet was bundled with every iPhone. But there's a difference between showing things happening quickly and removing steps needed to complete the process you're supposed to be demonstrating.

It's a shame, as installing applications on the iPhone really is very smooth, but 17 people felt the ad was misleading and it won't be shown again in its current form. Not that Apple will care - the Advertising Standards Authority is a toothless regulator run by the industry, so recommending ads be removed is all it can do these days. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.