Feeds

Google - your source for FREE Adobe gear

Ad 'quality' meets scam shilling

Secure remote control for conventional and virtual desktops

AdTube

Google is applying the same logic to its ad engine that it applies to, say, YouTube. If users post copyright-infringing material, Google will remove it - if the copyright holder makes the request.

But search ads aren't viral videos. In addition to stepping on Adobe's copyright, those bogus Acrobat ads are cheating everyday web surfers. And they're eating into the profits of legitimate advertisers. A click gained on www.Power-PDF9.com is a click lost on so many other "sponsored links." Plus, AdWords is ostensibly an auction. Bids from one advertiser boost prices paid by another.

And, unlike a YouTube video, a search ad is a direct source of Mountain View income. You could certainly argue that Google chooses to turn a blind eye because a blind eye juices profits. The Acrobat problem is just one example.

You could also argue that AdWords is far too vast for Google to police every scam ad. Kupferschmid makes this argument. But that brings us back to the Google AdWords pitch. After an ad platform revamp in early September, Google's ad coverage leapt 18 per cent during the third quarter. Profits jumped 31 per cent. And Google's Willy Wonkas said this was largely the result of certain "quality improvements."

"As far as the quality announcements [rolled out in early September], it was one of the bigger things we did in the quarter, and these things tend to manifest themselves in terms of their impact reasonably expeditiously after they're launched," Google Senior VP Jonathan "Perfect Ad" Rosenberg said during the company's most recent earnings call. "Most of the benefits of the typical quality enhancements occur very, very quickly."

So, when Google cranked the dial on its epic money machine last quarter, it did so in the name of quality. But what does quality mean? As you can imagine, "free stuff" AdWords scams have been an issue for ages. And the Adobe Acrobat keyword is hardly an AdWords backwater. We know from conversations with multiple advertisers that this particular area has been a problem for months - and that Google has received countless complaints.

Kupferschmid wonders why, at the very least, Google doesn't institute a fine for advertisers caught pirating intellectual property or scamming consumers. "That way, maybe these sites would think twice before advertising on Google," he says.

The US Communications Decency Act likely protects Google from legal action over deceptive ads. And if it responds to takedown notices, there's no consequence for posting piracy-driven ads. But if quality is Google's concern, shouldn't it go further?

Or does Google see quality in www.Power-PDF9.com? ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
True fact: 1 in 4 Brits are now TERRORISTS
YouGov poll reveals terrible truth about the enemy within
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?