Feeds

The Apple Armada - Still worthy of the Jolly Roger?

Steve gets his F

Intelligent flash storage arrays

Apple's Shame

Well, we thought, maybe Apple's just shy and would prefer to shun the limelight of recognition. So we talked with the San Francisco Business Times researcher who compiled the list, and he said that, yes, he had asked Apple for information about their charitable contributions, but no, they didn't supply any.

Fair enough, that's their right - but if Apple declined to list their philanthropic info in the Book of Lists, perhaps their largess would show up in the annual reports of local institutions that they'd naturally be expected to support. So we perused the donor rolls of The Tech Museum of Innovation in San Jose, which lists Microsoft, Intel, and Adobe as among its donors in the $100,000 to $249,999 category. Apple was nowhere to be found, and no corporate donors were listed as Anonymous.

Mountain View's smaller Computer History Museum includes HP, IBM, and NVIDIA among its $50,000 donors; Apple's not on their list either. Okay, so maybe Apple doesn't give cash. How about in-kind support, meaning hardware or software? Nope. Neither museum lists any help from Apple whatsoever.

Well, maybe Apple simply prefers to remain so anonymous that it doesn't even want to be listed as Anonymous. Could happen. But, if so, the top fundraising professionals of the Bay Area would still know of their good works. So we tracked down ten of the area's best-connected charitable consultants and asked what they knew of Apple's corporate philanthropy.

The answers ranged from "I've never heard of any cash grants" to "It's honestly something many folks in Silicon Valley ponder" to "Steve Jobs definitely does not have a reputation as being a philanthropist." None of these elymosenary experts had any knowledge of any financial support from Apple to any Bay Area institutions.

Since then, Apple has made a $100,000 political (as opposed to philanthropic) donation to fight Prop 8, the California constitution amendment that (successfully) sought to end gay marriage in the state. So maybe things are turning around. And to be scrupulously fair, some of the fundraising professionals we contacted spoke anecdotally of individual Apple-equipment donations to schools (though they didn't cite any specifics, just that they had "heard of" them).

Apple also sponsors a handful of education-related events such as student film festivals, and the company's education-support efforts such as the Apple Learning Interchange and the marvelous free iTunes U are laudable. And then there's Apple's participation in (PRODUCT) RED, which donates a portion of the proceeds from special edition iPods and gift cards to the Global Fund to fight AIDS in Africa - but Apple wouldn't tell The Reg how much it has contributed to that effort.

But unless Apple is unusually modest about good works, its philanthropic activities have been almost non-existent. For a company with $25 billion cash in the bank, that's nothing less than shameful.

Corporate Philanthropy: F

Rik Myslewski is the former editor in chief of MacAddict and former executive editor of MacUser. He joins The Reg full-time on December 1.

Coming Soon: Part Three - The Products

Choosing a cloud hosting partner with confidence

More from The Register

next story
'Kim Kardashian snaps naked selfies with a BLACKBERRY'. *Twitterati gasps*
More alleged private, nude celeb pics appear online
Wanna keep your data for 1,000 YEARS? No? Hard luck, HDS wants you to anyway
Combine Blu-ray and M-DISC and you get this monster
US boffins demo 'twisted radio' mux
OAM takes wireless signals to 32 Gbps
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
EMC, HP blockbuster 'merger' shocker comes a cropper
Stand down, FTC... you can put your feet up for a bit
Apple flops out 2FA for iCloud in bid to stop future nude selfie leaks
Millions of 4chan users howl with laughter as Cupertino slams stable door
Students playing with impressive racks? Yes, it's cluster comp time
The most comprehensive coverage the world has ever seen. Ever
Run little spreadsheet, run! IBM's Watson is coming to gobble you up
Big Blue's big super's big appetite for big data in big clouds for big analytics
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.