Feeds

The Apple Armada - Still worthy of the Jolly Roger?

Steve gets his F

3 Big data security analytics techniques

Brother, Can You Spare a Dime?

Corporations provide financial support to their communities because they believe that doing so is both practical and altruistic. But apparently, Apple disagrees.

On the practical side, a company needs to attract the best employees possible, and top-notch prospects don't care to relocate in cultural, educational, or health-care backwaters. A smart company invests in ensuring that the home town of its home base remains enticing.

Another practical reason is what people in the fundraising biz call "cause-related marketing." If Kraft Foods visibly funds the atrium of the American Museum of Processed Cheese, Kraft will sell more Velveeta.

And although it may be hard to believe in these avaricious times, some corporations - or, at least, their leadership cadres - are simply altruistic folks who believe that it's the duty of the rich few to help the not-so-rich many. Andrew Carnegie built libraries. Bill Gates fights poverty and disease.

What about Apple? Well, divining the intent and extent of Apple's corporate philanthropy is no easy task. Unlike, say, HP and IBM, Apple's website is devoid of information about the company's philanthropic programs. And our repeated attempts to obtain information from Apple spokesfolks about the company's philanthropic policies and activities were unsuccessful.

iTunes U

iTunes U: Is it enough?

So we went digging. We started with the San Francisco Business Times' annual Book of Lists, which tracks the "Top Corporate Philanthropists in the Greater Bay Area." The Greater Bay Area includes Apple's home town of Cupertino, but Apple is conspicuously absent from the list for three years running.

By comparison, the list's number-three donor is Intel, which gave $10,006,961 in the Bay Area ($1,491 per Bay Area employee) and $79,443,226 worldwide. Even Microsoft, which has its headquarters 800 miles north in Redmond WA gave $1,779,200 in the Bay Area ($1,288 per Bay Area employee) and $65,000,000 worldwide - a figure that doesn't include Bill's Gates Foundation.

SANS - Survey on application security programs

Next page: Apple's Shame

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
Bored with trading oil and gold? Why not flog some CLOUD servers?
Chicago Mercantile Exchange plans cloud spot exchange
Just what could be inside Dropbox's new 'Home For Life'?
Biz apps, messaging, photos, email, more storage – sorry, did you think there would be cake?
IT bods: How long does it take YOU to train up on new tech?
I'll leave my arrays to do the hard work, if you don't mind
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.