Feeds

The Apple Armada - Still worthy of the Jolly Roger?

Steve gets his F

HP ProLiant Gen8: Integrated lifecycle automation

Mac Report Card, Part Two In August 1983, Steve Capps of Apple's original Macintosh Division famously hoisted a pirate flag over his team's Cupertino building to embody Steve Jobs's dictum that "It's better to be a pirate than join the navy." From that day forward, members of the Mac community have been a little feistier, a little more insular, a little more picky, and a little more self-righteous than other computer users.

Five months after the flag went up, Jobs, Capps, and Co. unleashed the first Macintosh with that iconic "1984" Super Bowl ad, and after 25 years, their symbol of rule-breaking innovation is still on the market. The question is whether Apple is still the pirate it once was.

Last week, in honor of the Mac's upcoming quarter century anniversary, we unloaded Part One of our Apple Report Card, grading the company/cult on everything from sales to CEOs. Now, we give you Part Two, which dares to ask if today's Apple is just another money-hungry tech biz. How does it score on innovation? The environment? Corporate philanthropy?

Image is Everything

Over the last quarter century, books like The Cult of Mac and magazines like MacAddict spoke to Mac users' often-defensive fanaticism, and websites such as Mac Rumors, Apple Insider, SpyMac, LoopRumors, and Think Secret have reported, analyzed, and argued about even the smallest product gossip. Your Mac was your membership into an exclusive club that had its own rules, quests, and secret passwords. If you know that Clarus says "Moof!," you know what we mean. If you don't, well, fuggedaboutit.

Being a member of the Mac gang also meant defending your turf. The Ford versus Chevy arguments of the 50s and 60s were small potatoes compared to the Mac versus PC bickering of the 80s and 90s. Web discussion groups and user forums bristled with invective and trash talk. It was Sunnis versus Shi'ites sans IEDs and mortar rounds - with the Linux-using Kurds keeping a safe and peaceful distance.

But those scrappy days are drawing to a close. To be sure, Apple's current "Get a Mac" ad campaign produced by TBWA's Media Arts Lab plays on the old antagonism, but scruffy-but-adorable Justin Long as "Mac" and cuddly John Hodgman as "PC" are to the Mac/PC wars what Hogan and Klink were to World War II.

The platform wars are over. Windows won the office and the gamer's garret, and the Mac won the home and the content-creator's studio. Sure, there are plenty of infiltrations by one platform into the other's territory and plenty of scuffles on the borders, but the Balkans remained unsettled after WWII too.

Reducing security risks from open source software

Next page: Think Different

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
US judge: YES, cops or feds so can slurp an ENTIRE Gmail account
Crooks don't have folders labelled 'drug records', opines NY beak
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.