Feeds

Nokia goes to tinsel town

Hoping to make it big in the flicks

High performance access to file storage

Continuing to distance itself from boring-old mobile phones, Nokia has announced plans to open a research lab in Hollywood packed with movie executives rather than those engineers the company so recently laid off in Finland.

Nokia believes a presence in the city of dreams can reinvigorate its headlong plunge into Web 2.0, even as everyone else is complaining the water is colder than promised and trying to climb out.

"Opening our latest laboratory in Hollywood is a key milestone for Nokia. Engaging more actively with the entertainment and media community and establishing a research force there is a significant step for Nokia as we continue to build our position as a leader in the converging worlds of Internet and mobility," said Henry Tirri, who will be running the place.

Apparently the Nokia Research Center Hollywood will have a "strong emphasis on entertainment and associated experiences, research topics will include mixed reality, content creation and user interface experiences" - clearly work that couldn't have been done anywhere else.

Earlier this month the mobile phone giant put 130 research staff at risk with its "sharpened focus", but there's little hope of them getting redeployed to the West Coast as Nokia will be "recruiting from and collaborating with the Hollywood entertainment, media and art communities".

Nokia is the unlikely star of a Hollywood dream, and the company will probably end up working as a waitress for a few years before middle age puts such thoughts to rest, or the money runs out, or both. ®

Nokia phone reviews
7310 Supernova
E66
E71
N78
N82

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.