Feeds

Nokia goes to tinsel town

Hoping to make it big in the flicks

The essential guide to IT transformation

Continuing to distance itself from boring-old mobile phones, Nokia has announced plans to open a research lab in Hollywood packed with movie executives rather than those engineers the company so recently laid off in Finland.

Nokia believes a presence in the city of dreams can reinvigorate its headlong plunge into Web 2.0, even as everyone else is complaining the water is colder than promised and trying to climb out.

"Opening our latest laboratory in Hollywood is a key milestone for Nokia. Engaging more actively with the entertainment and media community and establishing a research force there is a significant step for Nokia as we continue to build our position as a leader in the converging worlds of Internet and mobility," said Henry Tirri, who will be running the place.

Apparently the Nokia Research Center Hollywood will have a "strong emphasis on entertainment and associated experiences, research topics will include mixed reality, content creation and user interface experiences" - clearly work that couldn't have been done anywhere else.

Earlier this month the mobile phone giant put 130 research staff at risk with its "sharpened focus", but there's little hope of them getting redeployed to the West Coast as Nokia will be "recruiting from and collaborating with the Hollywood entertainment, media and art communities".

Nokia is the unlikely star of a Hollywood dream, and the company will probably end up working as a waitress for a few years before middle age puts such thoughts to rest, or the money runs out, or both. ®

Nokia phone reviews
7310 Supernova
E66
E71
N78
N82

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.