Feeds

'Unappealing' electric cars a 'tragedy', cries Nissan chief

Electrification shouldn't mean unappealing cars, says Ghosn

Security for virtualized datacentres

'Leccy Tech Nissan chairman and Renault SA co-chairman Carlos Ghosn tacitly called for better-looking electric cars when he gave his keynote speech at the Los Angeles Motor Show.

Nissan Pivo concept

Nissan's Pivo concept: not what the company chief has in mind...

Thankfully, Ghosn doesn't see the move the electric vehicles as meaning an end of cars as objects of desire. "We need to make an appealing car. If people see it and say, 'Oh, that's an ugly car but it's electric', that will not do... the day we see our cars as a commodity to be bought and sold, that day is a tragedy."

Ghosn also reiterated Nissan's belief in the separation of car and battery. The thinking behind this is twofold, he said: as better batteries become available, customers can get them in a more timely fashion and, at the end of their useful life, spent batteries can be easily recovered and recycled.

Ghosn's speech dwelt heavily on green issues and he noted that with the global vehicle numbers expected to quadruple by 2050 from the current 600m vehicles on the roads today, the move to ZEVs is unavoidable.

Ghosn forecast there will be 10m electric vehicles in the world by 2016, 5m of them in the US.

Internet Security Threat Report 2014

More from The Register

next story
SECRET U.S. 'SPACE WARPLANE' set to return from SPY MISSION
Robot minishuttle X-37B returns after almost 2 years in orbit
LOHAN crash lands on CNN
Overflies Die Welt en route to lively US news vid
America's super-secret X-37B plane returns to Earth after nearly TWO YEARS aloft
674 days in space for US Air Force's mystery orbital vehicle
'Utter killjoy Reg hacks have NEVER BEEN LAID', writes a fan
'Shuddit, smarty pants!' Some readers reacted badly to our last Doctor Who review ...
Experts brand LOHAN's squeaky-clean box
Phytosanitary treatment renders Vulture 2 crate fit for export
Hardened Hydrazine the source of Galileo satnav FAIL
Russian aerospace firm's kit fails on 46th mission
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.