Feeds

Google torches own brand Sadville

'Lively' wasn't

Beginner's guide to SSL certificates

Could it be there isn't a pot of gold at the end of the Sadville rainbow? Google doesn't think there is, and will shutter its "virtual world" Lively after less than six months.

Lively was opened in July under the Google Labs banner, the clearing house for unfinished or pointless products. Its closure merited two and a bit paragraphs on the official Google blog yesterday.

"The Lively Team" wrote: "Despite all the virtual high fives and creative rooms everyone has enjoyed in the last four and a half months, we've decided to shut Lively down at the end of the year. It has been a tough decision, but we want to ensure that we prioritize our resources and focus more on our core search, ads and apps business."

Google hasn't released usage data for for Lively, but we'd confidently guess the name is somewhat ironic. Users are encouraged by the Lively team to "capture your hard work by taking videos and screenshots of your rooms" before the lights go out.

In function Lively is similar to Sadville, but there's no software to download and users can embed 3D chatrooms in websites. Google also pitched its cartoonish environs as more family friendly and less likely to be attacked by swarms of flying penises.

Despite its famous corporate hubris, Google didn't have the Ponzi-esque cojones to flog "virtual land" to gullible strategy boutiques and people in unhappy marriages, as Linden Lab does in Sadville.

Instead, in common with all Google products, the long term plan was to plaster Lively with advertising. But the current economic clusterfuck has prompted even the Big G to examine its outgoings. Could it be that the main reason the few people who inhabit Sadville do so in order to pursue niche sexual interests? Erm, yes*. Are those people likely to be a target for major advertisers? Erm, no.

Look out for much more of this in the coming months as Silicon Valley executives realise setting towers of cash on fire would be more profitable and entertaining than many of their webtarded "pre-revenue" products. ®

*Oh, and attend IBM marketing events.

Security for virtualized datacentres

More from The Register

next story
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
iOS 8 release: WebGL now runs everywhere. Hurrah for 3D graphics!
HTML 5's pretty neat ... when your browser supports it
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
SUSE Linux owner Attachmate gobbled by Micro Focus for $2.3bn
Merger will lead to mainframe and COBOL powerhouse
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.