Feeds

T-Mobile kicked for 'more minutes' ad

But TV challenge accepted

Internet Security Threat Report 2014

The Advertising Standards Authority has ruled against T-Mobile's claim that "You wont find more minutes for £30", but accepts that the TV challenge "See if you can find more minutes for £30" is OK.

T-Mobile's print campaign made the bold claim and was challenged by UK operator 3, which pointed out that its own £27 tariff offered more minutes. T-Mobile responded that the 3 tariff offers a mix of text and voice, and that it only offers more minutes if the customer doesn't send lots of texts.

The ASA ruled that the 3 offering does indeed offer more minutes, so in future T-Mobile won't be allowed to claim that such things can't be found. The TV on the other hand only challenged viewers to "See if you can find more minutes", presumably not expecting them to look at the 3 web site. The ASA felt this was fair enough.

As we've already noted, the point of these ads is to prevent punters looking elsewhere, and in that both ads would seem to be effective. The wording of the TV ad may have been a challenge, but the implication was that T-Mobile had the best offering. The ASA also stopped short of fining the operator, merely preventing the ads being used again in a campaign that has pretty much run its course.

Small print usually attempts to indemnify such claims, but in this case the inclusion of the words "Compared to SIM only or 18 month plans for new customers, excluding promotions" were not sufficient to get T-Mobile off the hook. ®

Intelligent flash storage arrays

More from The Register

next story
YOU are the threat: True confessions of real-life sysadmins
Who will save the systems from the men and women who save the systems from you?
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Ofcom snatches 700MHz off digital telly, hands it to mobile data providers
Hungry mobe'n'slab-waving Blighty swallows spectrum
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.