Feeds

Premium-rate industry pushes into class

Hay kids, let's do the show on a mobile phone!

Providing a secure and efficient Helpdesk

Budding entrepreneurs are to be encouraged to develop premium-rate content by the industry regulator, with free lesson plans and downloads from the Ministry of Sound to make ringtone creation part of the UK curriculum.

The plans come from PhonepayPlus, the regulator formally known as ICSTIS, and comprise a new programme called PhoneBrain. Apparently the regulator has forgotten launching this two years ago. The programme is intended to help kids develop business plans based around premium-rate numbers as well as educating them about how to use such services.

It's hard to imagine many teenagers needing help operating a mobile phone, and given the way that ringtone revenue is declining it seems insane to educate children in the business. You might as well teach them coal mining, or cotton spinning.

Pupils develop business plans at school these days - now that everyone is expected to run their own dot com by the age of 20 - and handing out free lesson plans is one way to make sure teachers get involved. But whether it's useful to spend classroom time creating ringtones is another matter. A canned quote from Dominic Evans, Assistant Head of Sixth Form at Business Academy in Bexley, sums up the situation:

"The kids are really engaged and love using the technology to create their own personal ringtones. We have to drag them away when the bell rings!"

Well, that's one way of keeping them in school, but will it teach them to bend, not break, the rules? ®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.