Feeds

Premium-rate industry pushes into class

Hay kids, let's do the show on a mobile phone!

The Power of One Infographic

Budding entrepreneurs are to be encouraged to develop premium-rate content by the industry regulator, with free lesson plans and downloads from the Ministry of Sound to make ringtone creation part of the UK curriculum.

The plans come from PhonepayPlus, the regulator formally known as ICSTIS, and comprise a new programme called PhoneBrain. Apparently the regulator has forgotten launching this two years ago. The programme is intended to help kids develop business plans based around premium-rate numbers as well as educating them about how to use such services.

It's hard to imagine many teenagers needing help operating a mobile phone, and given the way that ringtone revenue is declining it seems insane to educate children in the business. You might as well teach them coal mining, or cotton spinning.

Pupils develop business plans at school these days - now that everyone is expected to run their own dot com by the age of 20 - and handing out free lesson plans is one way to make sure teachers get involved. But whether it's useful to spend classroom time creating ringtones is another matter. A canned quote from Dominic Evans, Assistant Head of Sixth Form at Business Academy in Bexley, sums up the situation:

"The kids are really engaged and love using the technology to create their own personal ringtones. We have to drag them away when the bell rings!"

Well, that's one way of keeping them in school, but will it teach them to bend, not break, the rules? ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.