Feeds

Big Apple's Times Square gets eco-billboard

Solar and wind power used

Top 5 reasons to deploy VMware with Tegile

New York’s Times Square is going eco-friendly, sort of. A giant billboard powered by solar and wind energy is to be installed at the city’s famous landmark.

Ricoh_billboard_01

The billboard's powered by wind and solar power
Images courtesy of the New York Times

The curved billboard is equipped with 16 wind turbines and 64 solar panels, the New York Times has reported. It’ll be leased by printer and camera manufacturer Ricoh for the first three months.

Ricoh_billboard_02

No generator means no advertising

Although the 126 x 47ft eco-billboard cost around $3m (£2m/€2.3m) to create, Ricoh’s estimated that the sign will save enough electricity to light six homes for 12 months. It will prevent roughly 18 tons of carbon dioxide from being pumped into the city’s air each year.

Ricoh’s sign will also be aided by 16 300W floodlights, which sort of defeats the object, doesn’t it?

The billboard will be switched on at a lighting ceremony on 4 December.

Intelligent flash storage arrays

More from The Register

next story
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
Intel's LAME DUCK mobile chips gobbled by CASH COW
Chipzilla won't have money-losing mobe unit to kick about anymore
First in line to order a Nexus 6? AT&T has a BRICK for you
Black Screen of Death plagues early Google-mobe batch
Ford's B-Max: Fiesta-based runaround that goes THUNK
... when you close the slidey doors, that is ...
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?