Feeds

Itchy City wants scratch-window cash

Reckons yoofs will pay for mobile search

Combat fraud and increase customer satisfaction

A new mobile search service reckons young customers will pay a quid a time for local searches, as long as they're backed by the right brand.

The service comes from Jeanie Media and is accessed through a custom client that allows users to navigate menus to find local places to eat, nightclubs and the like, along with a route planner to get them there. Where this is technically possible, anyway. What's new about Jeanie is that it expects people to pay a quid a time for the information.

Alexander Fairfax, the 22-year-old founder of Jeanie, isn't a complete idiot. He knows that no one's going to pay for information from an unknown company like Jeanie, which is why he's hoping that known brands will take up the service and offer a customised version to their target audience. The company suggests that a men's fashion magazine might like to have its own search system primed with content that appeals to its readers.

Jeanie will happily supply that content, sourced from Itchy City (which produces youth-orientated city guides), as well as the Square Deal and the AA, not to mention the Press Association for some reason.

The first brand to associate itself with the offering is Itchy City, and the initial version covers the 16 cities the publisher already provides information on - for free - on its web site.

The application does offer a better interface, but for a quid a search it really ought to. Or perhaps Reg staff are too far from their own youth to understand how much kids will pay for simplicity. ®

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.