Feeds

Itchy City wants scratch-window cash

Reckons yoofs will pay for mobile search

Remote control for virtualized desktops

A new mobile search service reckons young customers will pay a quid a time for local searches, as long as they're backed by the right brand.

The service comes from Jeanie Media and is accessed through a custom client that allows users to navigate menus to find local places to eat, nightclubs and the like, along with a route planner to get them there. Where this is technically possible, anyway. What's new about Jeanie is that it expects people to pay a quid a time for the information.

Alexander Fairfax, the 22-year-old founder of Jeanie, isn't a complete idiot. He knows that no one's going to pay for information from an unknown company like Jeanie, which is why he's hoping that known brands will take up the service and offer a customised version to their target audience. The company suggests that a men's fashion magazine might like to have its own search system primed with content that appeals to its readers.

Jeanie will happily supply that content, sourced from Itchy City (which produces youth-orientated city guides), as well as the Square Deal and the AA, not to mention the Press Association for some reason.

The first brand to associate itself with the offering is Itchy City, and the initial version covers the 16 cities the publisher already provides information on - for free - on its web site.

The application does offer a better interface, but for a quid a search it really ought to. Or perhaps Reg staff are too far from their own youth to understand how much kids will pay for simplicity. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
FCC: Gonna need y'all to cough up $1.5bn to put broadband in schools
Kids need more fiber, says Wheeler, and you'll pay for it
prev story

Whitepapers

Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.