Feeds

Itchy City wants scratch-window cash

Reckons yoofs will pay for mobile search

Top 5 reasons to deploy VMware with Tegile

A new mobile search service reckons young customers will pay a quid a time for local searches, as long as they're backed by the right brand.

The service comes from Jeanie Media and is accessed through a custom client that allows users to navigate menus to find local places to eat, nightclubs and the like, along with a route planner to get them there. Where this is technically possible, anyway. What's new about Jeanie is that it expects people to pay a quid a time for the information.

Alexander Fairfax, the 22-year-old founder of Jeanie, isn't a complete idiot. He knows that no one's going to pay for information from an unknown company like Jeanie, which is why he's hoping that known brands will take up the service and offer a customised version to their target audience. The company suggests that a men's fashion magazine might like to have its own search system primed with content that appeals to its readers.

Jeanie will happily supply that content, sourced from Itchy City (which produces youth-orientated city guides), as well as the Square Deal and the AA, not to mention the Press Association for some reason.

The first brand to associate itself with the offering is Itchy City, and the initial version covers the 16 cities the publisher already provides information on - for free - on its web site.

The application does offer a better interface, but for a quid a search it really ought to. Or perhaps Reg staff are too far from their own youth to understand how much kids will pay for simplicity. ®

Security for virtualized datacentres

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
Comcast exec: No, we haven't banned Tor. I use it. You're probably using it
Keep in mind if, say, your Onion browser craps out on Xfinity
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.