Feeds

GPS phones threaten satnavs sales, says analyst

Analyst predicts GPS smartphone takeover

Providing a secure and efficient Helpdesk

Shipments of satnave in Europe, the Middle East and Africa (EMEA) fell between Q2 and Q3 this year. At the same time, shipments of smartphones with integrated GPS pick-ups more than doubled, according to market watcher Canalys. But it forgot to mention one thing...

Punters only buy satnavs for one thing: the devices' ability to steer you from one place to the next. People purchase smartphones because they boast all sorts of features, not just because there’s a GPS chip inside.

So although Canalys stated that Personal Navigation Device (PND) shipments in EMEA fell from 4.8m during Q2 to 4.3m in the following quarter, while GPS-equipped smartphone shipments rose from 4.7m to 10.4m during the same period, that doesn’t mean there's a link between one product category's decline and another's rise.

“With GPS being built into the majority of smartphones, and users increasingly being given maps on their phone by default, and multiple reasons to use them, the threat to PND vendors is rising quickly,” said Chris Jones, a Canalys VP.

But Register Hardware isn’t entirely convinced. Why else would you buy a PND unless you want to use it for navigation? The TomTom brigade have many benefits that GPS smartphones often don’t, such as a much larger screens, detailed mapping, voice guidance options and – of course – a Knight Rider design.

Conversely, smartphones offer all sorts of functions and the ability to get you from A to Z is just another feature on top of their ability to surf the web, play music, show video, take pictures, operate as a torch, record voice memos, send text messages, read and write email, and occasionally allow people to talk to each other.

Choosing a cloud hosting partner with confidence

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.