Feeds

GPS phones threaten satnavs sales, says analyst

Analyst predicts GPS smartphone takeover

The Essential Guide to IT Transformation

Shipments of satnave in Europe, the Middle East and Africa (EMEA) fell between Q2 and Q3 this year. At the same time, shipments of smartphones with integrated GPS pick-ups more than doubled, according to market watcher Canalys. But it forgot to mention one thing...

Punters only buy satnavs for one thing: the devices' ability to steer you from one place to the next. People purchase smartphones because they boast all sorts of features, not just because there’s a GPS chip inside.

So although Canalys stated that Personal Navigation Device (PND) shipments in EMEA fell from 4.8m during Q2 to 4.3m in the following quarter, while GPS-equipped smartphone shipments rose from 4.7m to 10.4m during the same period, that doesn’t mean there's a link between one product category's decline and another's rise.

“With GPS being built into the majority of smartphones, and users increasingly being given maps on their phone by default, and multiple reasons to use them, the threat to PND vendors is rising quickly,” said Chris Jones, a Canalys VP.

But Register Hardware isn’t entirely convinced. Why else would you buy a PND unless you want to use it for navigation? The TomTom brigade have many benefits that GPS smartphones often don’t, such as a much larger screens, detailed mapping, voice guidance options and – of course – a Knight Rider design.

Conversely, smartphones offer all sorts of functions and the ability to get you from A to Z is just another feature on top of their ability to surf the web, play music, show video, take pictures, operate as a torch, record voice memos, send text messages, read and write email, and occasionally allow people to talk to each other.

Build a business case: developing custom apps

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Speak your brains on SIGNAL-FREE mobile comms firm here
Is goTenna tech a goer? Time to grill CEO, CTO
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.