Feeds

First Amendment rescues Grand Theft Auto's 'totally nude' strip club

Video games and titty bars - 'not like love and marriage'

The Essential Guide to IT Transformation

The United States Constitution has once again affirmed the freedom for video strippers in Rockstar's Grand Theft Auto: San Andreas to shake their digital naughty bits without fear of trademark violation.

The 9th Circuit Court of Appeals yesterday dismissed a lawsuit by owners of the East Los Angeles strip club, "The PlayPen," against Rockstar's depiction of a similar strip club called "The Pig Pen," located in the game's fictional city of East Los Santos.

PlayPen owners, ESS Entertainment 2000, claim the video game skin joint infringes trademark and trade dress associated with their club. (Trade dress involves the "total image" of a product, like size, shape, color, graphics, or even a particular sales technique).

ESS claims that Rockstar borrowing the PlayPen's "distinctive logo" and look without their permission is likely to confuse customers as to whether ESS has endorsed or is associated with the virtual strip club.

The case against Rockstar was originally filed in district court on April 22, 2005 and received a summary judgment in Rockstar's favor based on freedom of speech rights.

The PlayPen's logo consists of the words "the PlayPen" and the phrase "Totally Nude" displayed in a public domain font with a nude silhouette of female dancer in the first "P." The court's three-judge panel notes there are also several different versions of the silhouette used in various forms of the club's advertising.

One of the above locations offers an all-you-can-eat jumbo shrimp buffet between 11:30 AM and 2PM. Can you guess which?

ESS further contends that because players can ignore the rest of the game and spend as much time as they want at the Pig Pen, the virtual strip club can be considered a significant part of the game.

San Andreas game designers do in fact admit they took inspiration for the virtual club from photographs of the PlayPen. They also claim to have used design aspects from other strip clubs in the East Los Angeles area in its creation.

The appeals court's affirmation of Rockstar's First Amendment rights produced some gems from the judges:

Both San Andreas and PlayPen offer a form of low-brow entertainment; besides this general similarity, they have nothing in common. The San Andreas Game is not complementary to the PlayPen; video games and strip clubs do not go together like a horse and carriage or, perish the thought, love and marriage. Nothing indicates that the buying public would reasonable have believed that ESS produced the video game or, for that matter, that Rockstar operated a strip club.

A player can enter the virtual strip club in Los Santos, but ESS has provided no evidence that the setting is anything but generic. It also seems far-fetched that someone playing San Andreas would think ESS had provided whatever expertise, support, or unique strip-club knowledge it possesses to the production of the Game. A reasonable consumer would not think a company that owns one strip club in East Los Angeles, which is not well known to the public at large, also produces a technologically sophisticated video game like San Andreas.

As for ESS's argument about players spending all their game time in virtual strip club:

But fans can spend all nine innings of a baseball game at the hot dog stand; that hardly makes Dodger Stadium a butcher's shop. In other words, the chance to attend a virtual strip club is unambiguously not the main selling point of the Game.

Tip o' the hat to Eric Goldman for fingering the case. A full version of the decision is available here. ®

Boost IT visibility and business value

More from The Register

next story
Just TWO climate committee MPs contradict IPCC: The two with SCIENCE degrees
'Greenhouse effect is real, but as for the rest of it ...'
Adam Afriyie MP: Smart meters are NOT so smart
Mega-costly gas 'n' 'leccy totting-up tech not worth it - Tory MP
'Blow it up': Plods pop round for chat with Commonwealth Games tweeter
You'd better not be talking about the council's housing plans
Arrr: Freetard-bothering Digital Economy Act tied up, thrown in the hold
Ministry of Fun confirms: Yes, we're busy doing nothing
ONE EMAIL costs mining company $300 MEEELION
Environmental activist walks free after hoax sent share price over a cliff
Help yourself to anyone's photos FOR FREE, suggests UK.gov
Copyright law reforms will keep m'learned friends busy
Apple smacked with privacy sueball over Location Services
Class action launched on behalf of 100 million iPhone owners
UK government officially adopts Open Document Format
Microsoft insurgency fails, earns snarky remark from UK digital services head
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.