Feeds

Clothing designer stitches together fisheye camera

Paul Smith does photography

Build a business case: developing custom apps

Perhaps the credit crunch has started hurting the Paul Smith clothing line, because the designer’s decided to branch out into photography - again.

Although technical details are a little thin on the ground, Smith said that the snapper has a 180° wide-angle view and provides a “stunning fisheye barrel distortion” for images. It also has a true fisheye viewfinder.

Paul_Smith_fisheye_camera_01

The Paul Smith fisheye camera

Elsewhere on the camera, you’ll find a bulb setting for long exposures and a switch for multiple exposures on the same frame. It has a built-in flash and a hot-shoe fitting for a secondary flash.

Paul Smith might be at the forefront of fashion, but he’s definitely not at the forefront of photography technology because the camera uses ye olde 35mm film.

Paul_Smith_disposable_camera

Paul Smith's first attempt at photography

Smith said the new model comes finished with a “full metal jacket”, but we guess he means the camera body and not a free DVD. The “exclusive” and “limited edition” snapper is a result of the fashion firm’s tie-up with camera company Lomography.

The Paul Smith fisheye No2 camera is available online now for $150 (£65/€80).

If that’s not in your price range though, but you want something... ahem... classy to snap away with at office Christmas party, then he’s already released a disposable camera with the same striped colour body.

The essential guide to IT transformation

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Tim Cook in Applerexia fears: New MacBook THINNER THAN EVER
'Supply chain sources' give up the goss on new iLappy
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.