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Clothing designer stitches together fisheye camera

Paul Smith does photography

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Perhaps the credit crunch has started hurting the Paul Smith clothing line, because the designer’s decided to branch out into photography - again.

Although technical details are a little thin on the ground, Smith said that the snapper has a 180° wide-angle view and provides a “stunning fisheye barrel distortion” for images. It also has a true fisheye viewfinder.

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The Paul Smith fisheye camera

Elsewhere on the camera, you’ll find a bulb setting for long exposures and a switch for multiple exposures on the same frame. It has a built-in flash and a hot-shoe fitting for a secondary flash.

Paul Smith might be at the forefront of fashion, but he’s definitely not at the forefront of photography technology because the camera uses ye olde 35mm film.

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Paul Smith's first attempt at photography

Smith said the new model comes finished with a “full metal jacket”, but we guess he means the camera body and not a free DVD. The “exclusive” and “limited edition” snapper is a result of the fashion firm’s tie-up with camera company Lomography.

The Paul Smith fisheye No2 camera is available online now for $150 (£65/€80).

If that’s not in your price range though, but you want something... ahem... classy to snap away with at office Christmas party, then he’s already released a disposable camera with the same striped colour body.

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