Feeds

Google! aborts! Yahoo! deal!

Advertisers and regulators win the day

Build a business case: developing custom apps

Google is abandoning attempts to push through its ad-sharing deal with Yahoo!

The two sides put the deal on hold while it was investigated by lawyers from the Department of Justice. The agreement would mean Google provided adverts for Yahoo! properties. Lawyers were concerned any tie-up would give Google an effective monopoly in online advertising. Several attempts were made to reassure the DoJ, including a committment that Yahoo! would continue to sell its own ads, or would install some kind of monitoring system to check prices were fair.

Reading between the lines it seems that it was unhappiness from Google's advertising clients as much as concerns from the DoJ that caused the deal to die.

Google's policy blog said: "However, after four months of review, including discussions of various possible changes to the agreement, it's clear that government regulators and some advertisers continue to have concerns about the agreement. Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners ... But we're not going to let the prospect of a lengthy legal battle distract us from our core mission."

The post continues, somewhat bafflingly: "That would be like trying to drive down the road of innovation with the parking brake on." Quite.

The end of the deal leaves Yahoo! out in the cold, where it could again attract the attention of Microsoft.

Rebel shareholder Carl Icahn, now a board member at Yahoo!, is again mumbling about a resurrecting a search-only deal with Microsoft. Yahoo! shares are currently at $13.30, compared to the $33 a share Microsoft offered for the firm in May. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.