Feeds

PETA goes ape over Sega chimp advert

Samba De Amigo advert used real chimp

Security for virtualized datacentres

An animal rights group went bananas when it discovered that Sega had used a real chimpanzee in an advert for its latest Wii game. But the gaming firm has now promised to end its monkey business.

Can't see the video? Download Flash Player from Adobe.com

In the advert for Samba De Amigo, a chimpanzee is shown shaking the Wii’s Remote and Nunchuck in order to make an on-screen cartoon monkey compose sweet music with a pair of maracas.

Although People for the Ethical Treatment of Animals (PETA) didn’t claim that Sega mistreated the chimp, the organisation said on its blog that some chimpanzee trainers often coach involuntary chimpanzee actors to perform such actions by electrically shocking them, beating them with pool cues or depriving them of food.

PETA used all of its opposable digits to give Sega a thumbs up for the company's promise to pull the advert from its website and to “keep all great apes out of its ads”.

Samba De Amigo is available now to all creatures great and small for around £25 ($40/€30).

Top 5 reasons to deploy VMware with Tegile

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.