Feeds

Orange IPTV: Missing, presumed dead

Tuned out

The smart choice: opportunity from uncertainty

What if you launched an IPTV service, and nobody cared? That's the question that has apparently led Orange execs to ditch plans to offer broadband customers pay TV down their phone lines.

Orange UK chief Tom Alexander said yesterday that a review of the planned service had concluded it was too similar to BT Vision, Reuters reports. "No rollout imminent," he said.

Orange France's IPTV service has been a big success, and the UK tentacle has run trials in Leeds. A national rollout had been scheduled by the end of 2007, but hit delays.

Since then, Orange's broadband subscriber base has shrunk and the firm has slipped to sixth in the ISP league amid competition from strong entrances into the market by O2 and Sky. In February the firm told The Register it had chosen to focus on improving its poor customer service rather than subscriber growth. Alexander promoted that strategy again yesterday.

BT has aimed to carve out a niche for its IPTV service among people who want more TV than Freeview, but don't want to pay a monthly subscription for Sky or Virgin Media. Competing with Vision would be a big task, since BT has had limited success, and is throwing enormous marketing muscle behind it.

Against a competitor with a two year head start and a background of economic recession, an Orange IPTV launch would indeed seem crass stupidity.

Yet all ISPs are under pressure from shareholders to open up new revenue streams. Last week Orange won praise from privacy campaigners for disavowing any relationship with Phorm, although it hasn't ruled out using other behavioural targeting systems. ®

Mobile application security vulnerability report

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.