Feeds

Bombproof TV rolling-news eco bins target the City

Zeitgeistgasm: Rubbish/media security recycling

Secure remote control for conventional and virtual desktops

City workers not yet living in old fridge boxes under motorways will now be able to receive news of their redundancies even faster, as a new video news channel may soon deploy onto street screens across the Square Mile. The screens will be attached to recyclo-eco-bins - which will also feature secret terrorist-bomb-proofing technology.

That, you have to say, is a positive zeitgeistgasm - relentless 24-hour feedback loop media, combined with a green/eco/recyclo push and some kind of mysterious counter-terrorism security bomb technology.

The scheme, known variously as RE:NEW and Renew, is the brainchild of former LSE students Kaveh Memari and Brian James, who have been punting it through six years and four rounds of financing. Last weekend, they finally clinched a deal with the notoriously stuffy City of London Corporation - the local government of the capital's financial district - permitting them to bring their bombproof media/rubbish bins onto the streets.

"The City has quite tough restrictions on street advertising," RE:NEW spokesman Bill Spears told the Reg. "They're also quite strict about street furniture - what they'll allow. This is a major step."

Spears said that the RE:NEW scheme "won't cost the government or Joe Public a penny". Rather, the idea is that bins will be sponsored, often by a major corporation with offices nearby. The sponsor pays for the bin to be installed, and gets their corporate logo on top of it - linked to positive assurances that the rubbish in the bins will all be recycled.

The servicing, cleaning, emptying and recycling will all be handled by RE:NEW, who will also manage the "financial news channel" which will play on the screens attached to the bins. There's a handy chart of potential central-London rubbish'n'media recycle platform portals here (pdf) for those interested.

Though Spears insisted that the video channel would be "agnostic" and "primarily news", he said that bin sponsors would be able to put "messages" on it, paying RE:NEW to do so. Likewise, "media partners" such as Bloomberg or Reuters, wishing to put their content on the bin channel, would be a "revenue source" for RE:NEW. There might also be paid-for "corporate announcements" - not adverts as such, but results and investor-relations stuff and so on.

But what about the bomb issue? As everyone knows, the reason that the City has almost no public litter bins is that they make a handy place to plant a bomb (or, for fans of the original Italian Job, an infrastructure-disabling electronics payload of some sort).

Not to worry - RE:NEW have that covered. Their bins, they say, feature "blast intelligent technology" which will mitigate blast and fragmentation. Amazingly, the bins are also "composed of more than 50 per cent recycled material". They also look quite slimline and elegant in the concept pics - no massive reinforced-concrete bunkers here.

We here on the Reg bomb-disposal desk loved the sound of that. We noticed a press release from Florida company BlastGard, in which RE:NEW signed up for their amazing lightweight bomb-quench tech, BlastWrap™. Indeed, BlastGard also refer to their stuff as "blast intelligent technology" (pdf), just like RE:NEW - especially if employed in their inhouse bombproof rubbish bin.

Next gen security for virtualised datacentres

More from The Register

next story
Gigantic toothless 'DRAGONS' dominated Earth's early skies
Gummy pterosaurs outlived toothy competitors
Vulture 2 takes a battering in 100km/h test run
Still in one piece, but we're going to need MORE POWER
TRIANGULAR orbits will help Rosetta to get up close with Comet 67P
Probe will be just 10km from Space Duck in October
Boffins ID freakish spine-smothered prehistoric critter: The CLAW gave it away
Bizarre-looking creature actually related to velvet worms
CRR-CRRRK, beep, beep: Mars space truck backs out of slippery sand trap
Curiosity finds new drilling target after course correction
'Leccy racer whacks petrols in Oz race
ELMOFO rakes in two wins in sanctioned race
What does a flashmob of 1,024 robots look like? Just like this
Sorry, Harvard, did you say kilobots or KILLER BOTS?
NASA's rock'n'roll shock: ROLLING STONE FOUND ON MARS
No sign of Ziggy Stardust and his band
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.