Feeds

Seagate heading for the wild west

A romp with cowboy Bill

Beginner's guide to SSL certificates

In a storage press event today, Seagate said it was going to produce a network-attached storage (NAS) product for the home and and a hard drive able to plug into a TV and play media content. Its coming enterprise solid state drive will combine single and multi-level cell technology and a second attempt at hybrid drives will be made next year.

The home

Seagate CEO Bill Watkins said Seagate tries generally not to compete with its channel but the home market is like the wild west and, we can infer, Seagate is free to stake its claim there. Seagate has its home storage lines and EMC bought Iomega, so it is competing with Seagate. He said the home market is the hot, hot market right now, and: "We're going to enterprise the home."

You get the feeling that if Seagate thinks it can sell drives, raw or packaged in some device, better than its channel in still-developing markets then it will go right ahead and do so.

Pat King, his SVP for global marketing, carefully said Seagate would introduce a home NAS system, a box to store the media-rich content being created in, and downloaded to, the home. It seems this will be a home device through branding and the channel, so not to become a cheap business NAS box.

Watkins added that he thought the La Cies and Buffaloes and similar - implying Iomega methinks - selling HDDS into the home had a problem, as they bought drives from Seagate and others and then competed with their own drive suppliers for home storage sales. They had a margin problem: "It's a tough battle. There's no way for them to be competitive on costs."

Separately, Pat King said we'd see a Seagate drive in the middle of next year that could be docked into a TV and stream content for playing. It would have a remote control for users to get the device working. The dock would be an HDMI or composite video plug type connector. He didn't say the NAS box would plug into the TV but such a connection might be reasonable. He didn't say Seagate would introduce a media player like Western Digital's or an Apple TV-type box. But if the home is the wild west, then Seagate could start staking claims anywhere it likes in that territory.

King sees a need for a home storage server that accepts content from various content creation devices - and, presumably, over the net - and then streams it to content playing devices. He didn't say anything about wireless connectivity or about backup or about encryption here but it is pre-product launch time, by many months, and who knows what the roadmap contains and how it will develop.

Seagate doesn't think home users will store much on Google. HDD cost/GB will always be two or three times less than the cost/GB of Internet bandwidth and the company can't see that relationship changing. Networks will be used to send content to hard drives or between hard drives, not to replace hard drives. The cloud is a transmission medium, not a storage medium

Secure remote control for conventional and virtual desktops

More from The Register

next story
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Cray-cray Met Office spaffs £97m on VERY AVERAGE HPC box
Only 250th most powerful in the world? Bring back Michael Fish
Microsoft brings the CLOUD that GOES ON FOREVER
Sky's the limit with unrestricted space in the cloud
'ANYTHING BUT STABLE' Netflix suffers BIG Europe-wide outage
Friday night LIVE? Nope. The only thing streaming are tears down my face
Google roolz! Nest buys Revolv, KILLS new sales of home hub
Take my temperature, I'm feeling a little bit dizzy
Cisco and friends chase WiFi's searing speeds with new cable standard
Cat 5e and Cat 6 are bottlenecks for WLAN access points
CAGE MATCH: Microsoft, Dell open co-located bit barns in Oz
Whole new species of XaaS spawning in the antipodes
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.