Feeds

Ledger zombie pizza promo pulled

Mmm, tasteful

Intelligent flash storage arrays

A bunch of New Zealand pizza-peddlers have nixed an animated email ad campaign showing three dead celebs dancing to Halloween evergreen Thriller.

The Beeb reports that the sensitive and subtle promotion featured cartoon-corpse representations of Sir Edmund Hillary, the Queen Mother and Batman actor Heath Ledger having a little boogie on some graves. Perhaps unsurprisingly, the celebrated climber's family has taken a degree of offence and described the ad as in "disturbing" and in "extremely poor taste".

A spokesman for the cholesterol-fest snack merchant in question widened his eyes and insisted there was absolutely no offence meant, and it was all just jolly good japes, because the first rule of advertising as everyone knows is that there is no value whatsoever in being deliberately a little bit shocking or dubious and thereafter getting gullible news services to do your dirty work for you for free. The very idea.

"Clearly [Hillary] is revered in New Zealand and we all love him," simpered the spokesbloke. "The idea of Sir Ed being there was intended to be a light-hearted remembrance." Having thus laid waste to the conventions of grammar along with the memory of the famous mountain climber, he then ran cackling into the night leaving a trail of receipts and print-outs of soaring web stats in his wake.

The ad, seen by around 5,000 people, has been pulled in a mark of a job well done and backslaps all round humble respect for the families.

Next week: some other clever git with the morals of a European hornet fails to get namechecked by us for whatever lame controversy-grubbing stunt they manage to squeeze out. ®

Bootnote

Any commentards stretching their spuriousness muscles to finagle anything about Sachsgate into the comments will be sent to the grave without any supper.

Secure remote control for conventional and virtual desktops

More from The Register

next story
MEN: For pity's sake SLEEP with LOTS of WOMEN - and avoid Prostate Cancer
And, um, don't sleep with other men. If that's what worries you
Jim Beam me up, Scotty! WHISKY from SPAAACE returns to Earth
They're insured for $1m, before you thirsty folks make plans
Now: The REAL APPLE NEWS you need to know
OMG! Gravity's totes amazeballs. Calm down, George Clooney, not your film
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Let's make an app that POSTS your POO to APPLE HQ
Plus: It's OPEN WARFARE in the Linux greybeard world
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.