Feeds

Ledger zombie pizza promo pulled

Mmm, tasteful

High performance access to file storage

A bunch of New Zealand pizza-peddlers have nixed an animated email ad campaign showing three dead celebs dancing to Halloween evergreen Thriller.

The Beeb reports that the sensitive and subtle promotion featured cartoon-corpse representations of Sir Edmund Hillary, the Queen Mother and Batman actor Heath Ledger having a little boogie on some graves. Perhaps unsurprisingly, the celebrated climber's family has taken a degree of offence and described the ad as in "disturbing" and in "extremely poor taste".

A spokesman for the cholesterol-fest snack merchant in question widened his eyes and insisted there was absolutely no offence meant, and it was all just jolly good japes, because the first rule of advertising as everyone knows is that there is no value whatsoever in being deliberately a little bit shocking or dubious and thereafter getting gullible news services to do your dirty work for you for free. The very idea.

"Clearly [Hillary] is revered in New Zealand and we all love him," simpered the spokesbloke. "The idea of Sir Ed being there was intended to be a light-hearted remembrance." Having thus laid waste to the conventions of grammar along with the memory of the famous mountain climber, he then ran cackling into the night leaving a trail of receipts and print-outs of soaring web stats in his wake.

The ad, seen by around 5,000 people, has been pulled in a mark of a job well done and backslaps all round humble respect for the families.

Next week: some other clever git with the morals of a European hornet fails to get namechecked by us for whatever lame controversy-grubbing stunt they manage to squeeze out. ®

Bootnote

Any commentards stretching their spuriousness muscles to finagle anything about Sachsgate into the comments will be sent to the grave without any supper.

High performance access to file storage

More from The Register

next story
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.