Feeds

Dell: 'Code, baby, code!' - and please buy our servers

Their survival depends on your spending

Combat fraud and increase customer satisfaction

Dreamforce 2008 "Code baby code" and more people buying servers and PCs - Dell servers and PCs, to be precise. That's Michael Dell's secret to surviving the current economic downturn.

Dell's chairman and chief executive delivered a Keynesian-style message of investment over budget cuts for customers to position for growth once the economic crisis is over. He was speaking as Gartner slashed its estimated revenues from chip sales in half.

He evoked the spirit of Joe the Plumber, totem to US presidential Republican hopefuls John McCain and Sarah Palin, to evangelize partner Salesforce.com's Dreamforce conference.

"This guy Joe the plumber has been getting a lot of excitement and attention," Dell said. "I wonder: where's Joe the programmer? I think we can code our way out of this crisis - code baby code!"

Billed by Salesforce.com chief executive Marc Benioff as a visionary on a par with US four-star general and former US secretary of state Colin Powell, Dell proceeded to deliver a no-holds-barred product pitch.

The economy may be slowing but trends underlying the industry are not: One billion people expected online in the next few years, one billion laptops to be sold in five, pressures on energy consumption and - of course - an explosion in data.

"The first response in a situation like this is to stop spending and cut investing...I understand those pressures," Dell said. "Being stunned into in action is the wrong thing to do right now. Take the opportunity to make business stronger and more competitive."

Stirring stuff. And guess what? Dell's got the servers, blades, laptops, and virtualization you need. No wonder people began streaming out of the keynote hall.

To be fair, Dell isn't the first - and won't be the last - company exec to use his partner's conference podium to hawk product. Functionaries from Comcast at BEAWorld and Hewlett-Packard at Oracle’s OpenWorld have abused their hosts' hospitality in previous years.

Memo to IT companies, though: If your chief executive has been introduced as a visionary, then try to raise his sights beyond the corporate parapet to talk in inspiring or profound ways about something universal, like philanthropy or global warming. Don't just hang the standard corporate product pitch off latest trends or news. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Ubuntu 14.04 LTS: Great changes, but sssh don't mention the...
Why HELLO Amazon! You weren't here last time
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
OpenBSD founder wants to bin buggy OpenSSL library, launches fork
One Heartbleed vuln was too many for Theo de Raadt
Got Windows 8.1 Update yet? Get ready for YET ANOTHER ONE – rumor
Leaker claims big release due this fall as Microsoft herds us into the CLOUD
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Apple inaugurates free OS X beta program for world+dog
Prerelease software now open to anyone, not just developers – as long as you keep quiet
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.