Feeds

Dell: 'Code, baby, code!' - and please buy our servers

Their survival depends on your spending

Choosing a cloud hosting partner with confidence

Dreamforce 2008 "Code baby code" and more people buying servers and PCs - Dell servers and PCs, to be precise. That's Michael Dell's secret to surviving the current economic downturn.

Dell's chairman and chief executive delivered a Keynesian-style message of investment over budget cuts for customers to position for growth once the economic crisis is over. He was speaking as Gartner slashed its estimated revenues from chip sales in half.

He evoked the spirit of Joe the Plumber, totem to US presidential Republican hopefuls John McCain and Sarah Palin, to evangelize partner Salesforce.com's Dreamforce conference.

"This guy Joe the plumber has been getting a lot of excitement and attention," Dell said. "I wonder: where's Joe the programmer? I think we can code our way out of this crisis - code baby code!"

Billed by Salesforce.com chief executive Marc Benioff as a visionary on a par with US four-star general and former US secretary of state Colin Powell, Dell proceeded to deliver a no-holds-barred product pitch.

The economy may be slowing but trends underlying the industry are not: One billion people expected online in the next few years, one billion laptops to be sold in five, pressures on energy consumption and - of course - an explosion in data.

"The first response in a situation like this is to stop spending and cut investing...I understand those pressures," Dell said. "Being stunned into in action is the wrong thing to do right now. Take the opportunity to make business stronger and more competitive."

Stirring stuff. And guess what? Dell's got the servers, blades, laptops, and virtualization you need. No wonder people began streaming out of the keynote hall.

To be fair, Dell isn't the first - and won't be the last - company exec to use his partner's conference podium to hawk product. Functionaries from Comcast at BEAWorld and Hewlett-Packard at Oracle’s OpenWorld have abused their hosts' hospitality in previous years.

Memo to IT companies, though: If your chief executive has been introduced as a visionary, then try to raise his sights beyond the corporate parapet to talk in inspiring or profound ways about something universal, like philanthropy or global warming. Don't just hang the standard corporate product pitch off latest trends or news. ®

Remote control for virtualized desktops

More from The Register

next story
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Post-Microsoft, post-PC programming: The portable REVOLUTION
Code jockeys: count up and grab your fabulous tablets
Twitter App Graph exposes smartphone spyware feature
You don't want everyone to compile app lists from your fondleware? BAD LUCK
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
prev story

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.