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Microsoft sticks to its Xbox 360 prices

No Xbox 360 price cut coming this year or next

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Microsoft has claimed that the Xbox 360 now offers such good value for money that is doesn’t plan to cut the console’s prices any further - not for a long while, at least.

Stephen McGill, Head of Gaming and Entertainment at Microsoft, told VideoGamer.com that the three-strong console range is at a "great" price now and so MS won’t be “dropping the price for many, many years”.

Content is one of the areas where McGill claimed that the Xbox 360 offers particularly good value for money, and he specifically mentioned the impending New Xbox Experience (NXE) as evidence of this.

NXE is a free system update that Microsoft has promised will let you “connect with your favourite people and enjoy more games and entertainment online than with any other device connected to your TV”. It’ll be available for download through the console on 19 November.

The most recent price cuts – which went live on 19 September - mean that Arcade model now costs £130 ($210/€164) and the mid-range Premium model £170 ($275/€214). The flagship Elite will set you back £230 ($372/€290).

McGill’s announcement isn’t that surprising, given that Ray Maguire, Managing Director of Sony Computer Entertainment Europe recently said that his company doesn’t plan to reduce the PlayStation 3’s price in the run-up to Christmas. The cheapest PS3 currently costs £300 ($486/€379).

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