Feeds

Virgin cuts broadband to a fiver

But O2 wants to make you happy

Boost IT visibility and business value

Virgin is to cut its wireless offering to a fiver a month for broadband customers who want to go wireless, but O2 reckons ten per cent of wireless broadband users feel mis-sold anyway, and reckons only they can guarantee happiness.

Clearly stung by our assertion that Virgin Mobile Broadband was a rather lacklustre offering compared to its carrying network T-Mobile, the company has dropped the cost of wireless broadband to a fiver a month for punters getting Virgin at home. If you're already getting Virgin broadband on the "XL" or "L" package then you can add wireless for only a fiver a month. Other customers will have to stump up a tenner for the same 1GB service.

But O2 has released research that one in ten mobile broadband users claim they were missold their connection, with 20 per cent not getting the expected coverage, 13 per cent wanting a better returns policy and half of them wanting Wi-Fi hotspot access bundled.

One can't help wondering if O2's research was slightly slanted, seeing as it does offer bundled Wi-Fi and has just launched a better coverage-checker, and its "Happiness Guarantee" allows buyers to cancel a connection within 50 days. O2 is also going to switch off international data-roaming by default from now on, so customers will have to request the ability to run up massive bills downloading movies while abroad.

But accurate coverage checking can only be a good thing, and money-back guarantees equally so, as coverage checking isn't an exact science. Bundled access to Wi-Fi hotspots should be irrelevant, if the 3G coverage is good enough, but having spent so much money putting hotspots in place operators like O2 have to extract some value from them. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
What's the nature of your emergency, Vodafone?
Oh, you've dialled the wrong number for ad fibs, rules ASA
EE network whacked by 'PDP authentication failure' blunder
Carrier is 'aware' of cockup, working on a fix NOW
ROAD TRIP! An FCC road trip – Leahy demands net neutrality debate across US
You crashed watchdog's site, now time to crash its ears
Google's so smart it's discovered SHARKS HAVE TEETH
Congratulations, world media, for rediscovering submarine cable armour
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?