Feeds

Vodafone goes east to make 87m friends

I can txt Russia from here

The Essential Guide to IT Transformation

Vodafone has signed a deal with the largest Russian operator, MTS, to offer Vodafone-branded services to MTS's 87 million customers, as well as providing 3G expertise to MTS as the company rolls out the next-generation network.

The deal doesn't involve any equity, but is more accurately a partnership that extends the Vodafone brand into Russia, Ukraine, Turkmenistan and Armenia without taking the risks associated with launching, or acquiring, a network. It should also provide Vodafone customers with a better roaming experience when travelling east.

Vodafone has more than 40 partners of this kind around the world, particularly in Eastern Europe where products are dual-branded, and the strategy has proved successful. The company will want to emphasise a cooperative approach before the end-of-year figures come out on November 11 - those will likely see more cost-cutting and thinner margins in developed markets.

The deal also shows Vodafone, at least, has confidence in doing business in Russia, something that has taken a few knocks over the last year with BP's joint venture with local company TNK running into political problems.

Despite Russian oligarchs losing billions, the global economic downturn has been portrayed in the Russian media as a capitalist problem - but then if it really is down to a loss of confidence, then not knowing the scale of the problem might be a good thing. ®

Boost IT visibility and business value

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Speak your brains on SIGNAL-FREE mobile comms firm here
Is goTenna tech a goer? Time to grill CEO, CTO
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.