Rocketing iPhone sales drive Apple into phone vendor top ten
But the pole's slippery - just ask Motorola...
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Apple joined Samsung and Sony Ericsson as the only major mobile phone makers to increase their market share during Q3, researcher Strategy Analytics said today.
Apple's shipment of 6.9m iPhones during the quarter, up from 1.1m in Q3 2007, propelled the Mac maker into the top ten list of phone suppliers, SA said, displacing RIM in the process.
Apple took 2.3 per cent of the market during Q3 2008 - not bad for a company that wasn't even a player in this arena 18 months ago.
That put it in sixth place, behind LG (7.6 per cent), Motorola (8.4 per cent), Sony Ericsson (8.5 per cent), Samsung (17.1 per cent) and Nokia (38.9 per cent).
The phone giant saw its share slip, as did LG and - in particular - Motorola, which fell behind not only traditional rival Samsung but also Sony Ericsson.
"Rampant" Apple has some way to go match even LG's shipments - 23m unit during Q3 - let alone the likes of Samsung (51.8m) and Nokia (117.8m). That said, SA noted that "Nokia’s limited presence in the US is costing it dear, as it continues to miss out on much of the region’s high-growth smartphone market", which is currently aiding the likes of Apple and RIM.
Overall, some 303m handsets shipped into the market during Q3, up a mere five per cent on Q3 2007's total and 1.8 per cent on the previous quarter. Growth plunged to a five-year low, SA said.
It forecast some 345m phones will ship during Q4 - also a five per cent year-on-year increase, but a 13.9 per cent rise over Q3's total.
COMMENTS
@marketing over content
I'm not exactly sure what that means!
Anyway, "I LOVE all the features. I HATE not having some basic features that should be there but arent and the fact that Apple don't give a shit about you by making you use iTunes (perhaps the worst software ever written), locking down the phone and trying to lock you in to all their own shit."
As someone else has pointed out, basing an entire philosophy on one purchase is not scientific. Now claiming that itunes is the worst piece of software ever written - well what do you expect? It apple software running on a PC. On a mac it is a superb piece of software, intuitive to use and completely integrated and seamless in operation. We have the same issues running MS software on macs.
Something that puzzles me. What is this "the way they treat their customers" all about?
Apple treats their customers a darn sight better than many other companies do. I've been an Apple user for about 15 years and they haven't yet been round to burn my house, rape my daughters or beat me with a pointed stick. (OK it might be their cat that craps on my lawn - but I can't prove otherwise.)
The worst piece of software ever? That honour goes to MS Word.
@ David Kelly
The reason I have avoided Apple till now is because of the way they operate & treat customers. The iPhone 3G confirms my worst fears.
It is their second attempt.
I dare say all those features may eventually appear - does not help the fact that I want to forward a text message now. Something I can do on every other mobile phone in existance (don't bother finding one that can't...... please don't waste your time).
Only 16 months to go b4 I can toss it on eBay............... If I could get out of the contract early without penalty - I would do.
@ Marketing over content
Like you, the iPhone is the 1st apple product I have used and I love it, OK I'm not going to throw out my PC and become a fanboi and yes, iTunes is DIRE and the fact it is locked down (unless you jailbreak it of course) is a bit of a shame but other than that it is a very good product.
As David Kelly said, its not bad for a first go and it can only keep getting better. No other manufacturer I have seen even comes close to this (apart from that new Blackberry, that looks really nice!)
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