Feeds

Orange ditches Phorm

Another blow for data pimping

Top 5 reasons to deploy VMware with Tegile

Updated Orange, the UK's sixth largest broadband provider, is not going to use Phorm's data-snooping technology.

Paul-Francois Fournier told the FT: “Privacy is in our DNA, so we need to be honest and clear about what we are doing. We have decided not to be in Phorm because of that... The way it was proposed, the privacy issue was too strong.”

He said Phorm's model lacked clarity for customers. However, the ISP has not given up on making more revenue from users' data. Fournier said the company would talk to customers about what data they would be happy to hand over, and what they would want in return.

Back in February Orange told us: "We have been in discussions with a number of companies - including Phorm - about this very interesting area.We are currently evaluating a number of options and continue to evaluate both the customer and business benefits of targeted advertising."

Phorm tracks end users' browsing habits and then shows them advertising based on those preferences. It caused big controversy when it emerged that it had conducted trials with BT without getting users' consent first. BT's third trial began at the end of September.

A spokesman for Phorm said: "We never comment about specific discussions with any ISP, but based on conversations we've had with many ISPs both in the UK and internationally, we are very confident that in due course this technology is something that most of them will chose to adopt."

Orange was not able to comment on this story.

Updated

Orange sent us the following statement:“As a network provider, we are very close to our customers and as a result are trusted with their personal information. We take this responsibility extremely seriously and it is our policy to be clear and transparent on how this data can be used, without compromising privacy.

"However, we are open to finding new ways of using data that will provide value to our customers and to advertisers alike”.

There's a full round-up of our reporting on the Phorm affair here. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.