Feeds

Orange ditches Phorm

Another blow for data pimping

Top three mobile application threats

Updated Orange, the UK's sixth largest broadband provider, is not going to use Phorm's data-snooping technology.

Paul-Francois Fournier told the FT: “Privacy is in our DNA, so we need to be honest and clear about what we are doing. We have decided not to be in Phorm because of that... The way it was proposed, the privacy issue was too strong.”

He said Phorm's model lacked clarity for customers. However, the ISP has not given up on making more revenue from users' data. Fournier said the company would talk to customers about what data they would be happy to hand over, and what they would want in return.

Back in February Orange told us: "We have been in discussions with a number of companies - including Phorm - about this very interesting area.We are currently evaluating a number of options and continue to evaluate both the customer and business benefits of targeted advertising."

Phorm tracks end users' browsing habits and then shows them advertising based on those preferences. It caused big controversy when it emerged that it had conducted trials with BT without getting users' consent first. BT's third trial began at the end of September.

A spokesman for Phorm said: "We never comment about specific discussions with any ISP, but based on conversations we've had with many ISPs both in the UK and internationally, we are very confident that in due course this technology is something that most of them will chose to adopt."

Orange was not able to comment on this story.

Updated

Orange sent us the following statement:“As a network provider, we are very close to our customers and as a result are trusted with their personal information. We take this responsibility extremely seriously and it is our policy to be clear and transparent on how this data can be used, without compromising privacy.

"However, we are open to finding new ways of using data that will provide value to our customers and to advertisers alike”.

There's a full round-up of our reporting on the Phorm affair here. ®

Top three mobile application threats

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.